front entrance of Huff Hall

Faculty Profile

Dr. Suiwen (Sharon) Zou

Suiwen (Sharon) Zou

Assistant Professor

Department of Recreation, Sport and Tourism

Ph.D. Recreation, Park and Tourism Sciences

Texas A&M University




Curriculum Vitae:
CV Zou 3.2024.docx

Dr. Zou's research focuses on service marketing from the consumer's perspective in the context of tourism and leisure. The overarching goal of her research is to improve tourism/leisure experience and community well-being by examining consumer's perceptions and devising innovative marketing practices.

Her research interests include:

  • Behavioral pricing
  • Service recovery
  • Mobile disruption in tourism marketing
  • International destination branding