Faculty Profile
Suiwen (Sharon) Zou
Assistant Professor
Department of Recreation, Sport and Tourism
Ph.D. Recreation, Park and Tourism Sciences
Texas A&M University
Curriculum Vitae:
CV-SUIWEN-ZOU-3-2021.pdf
Dr. Zou's research focuses on service marketing from the consumer's perspective in the context of tourism and leisure. The overarching goal of her research is to improve tourism/leisure experience and community well-being by examining consumer's perceptions and devising innovative marketing practices.
Her research interests include:
- Behavioral pricing
- Service recovery
- Mobile disruption in tourism marketing
- International destination branding