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Faculty Profile

Suiwen (Sharon) Zou

Suiwen (Sharon) Zou

  • Ph.D. Recreation, Park and Tourism Sciences
  • Texas A&M University
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Dr. Zou's research focuses on service marketing from the consumer's perspective in the context of tourism and leisure. The overarching goal of her research is to improve tourism/leisure experience and community well-being by examining consumer's perceptions and devising innovative marketing practices.

 

Her research interests include:

  • Behavioral pricing
  • Service recovery
  • Mobile disruption in tourism marketing
  • International destination branding

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