Department of Recreation, Sport and Tourism
Ph.D. Hospitality and Tourism Management
Dr. Huang’s research focuses on consumer behavior and marketing in travel and tourism industry. In particular, she is interested in further elaborating tourist behaviors and experiences incorporating the social and cultural factors in the micro and macro environments. Given the fact that tourism is more integrating into people’s daily life, Dr. Huang believes that understanding tourists in their everyday life should be an important component to interpret their behaviors and experiences in travel.