Will the 2024 Olympic Games become the playing field for social justice protests?



RST Assistant Professor Yannick Kluch studies social justice protests and political activism in Olympic and collegiate sports. (Photo by Fred Zwicky)

What was the origin of Rule 50?

A first version of Rule 50 was added to the Olympic Charter in 1955. During the Cold War, the International Olympic Committee was thinking about ways to keep politics out of sport. In my work, that’s one of the key questions I look at. Spoiler alert: It’s not possible. Sport and politics always mix.

The IOC views the Olympics as a neutral place where everybody can come together regardless of their differences. However, the Olympics have always been mixed with politics.

Rule 50 came into the public spotlight after the 1968 Mexico City Olympics when U.S. athletes John Carlos and Tommie Smith protested by raising their fists on the podium. That’s become one of the most iconic images in sports history. The backlash was intense. After that, the IOC added the terms “racial propaganda” to the rule.

Who have been the rule’s greatest proponents?

recent study I conducted looked at that question. We found that the biggest proponents are Olympic committees representing dictatorships like China and Russia. They support the notion that we shouldn’t talk about politics in sport, whereas more democratic countries such as the U.S., Germany and Canada believe the rule infringes on athletes’ freedom of expression.

The IOC advocated heavily to keep the rule, although there have been some developments, especially leading up to the 2020-21 Tokyo Games. More recently, the IOC made an addition to Rule 40 that underlines athletes’ right to freedom of expression. That change has important implications for any policy seeking to silence athlete protests, such as Rule 50.

What consequences are imposed on athletes who violate Rule 50?

There’s a lot of inconsistency and lack of communication about the consequences.

In 1968, Tommie Smith and John Carlos were expelled from Team USA. In 2019, when Gwen Berry raised her fist at the Pan-American Games, the USOPC put her on probation.

However, the USOPC later reversed that decision as part of a comprehensive policy change that now allows Team USA athletes to protest at USOPC-sanctioned events.

In Tokyo in 2021, when Raven Saunders raised her arms on the podium in protest, initially the IOC wanted sanctions, but Raven’s mother died a couple days later so the IOC chose not to impose any.

There were other protests at the Tokyo Games that revealed an inconsistent stance. For example, the IOC allowed a German athlete to wear a rainbow armband in support of LGBTQ+ people during competition—which would usually be a clear violation.

Are there indications that the IOC is becoming more tolerant of athletes’ protests?

The IOC’s response to the 2020-21 protestors was very different compared with 1968 and hints that things are changing somewhat.

Generally, the IOC portrays itself as more tolerant, but there is little evidence that policies have changed. The IOC issued a consultation request in 2019 inviting athletes, experts and the national committees to weigh in on Rule 50—but it remains intact.

However, we had historic changes on the U.S. side. The U.S. Olympic and Paralympic Committee created the inaugural Team USA Council on Racial and Social Justice, bringing together over 40 Team USA athletes, alumni, national governing body representatives and external experts. I was one of the four experts.

The Council released recommendations saying that Rule 50 infringes on athletes’ freedom of expression because it’s not compatible with the major human rights frameworks in sport and international relations.

About two days later, the USOPC Board of Directors announced they would no longer punish athletes for peaceful protests. This was a complete 180-degree reversal. Just two years before, they had sanctioned athletes Gwen Berry and Race Imboden, but the council’s recommendation led them to lift those sanctions.

Do you foresee similar protests from U.S. athletes at the 2024 Summer Games?

Four years ago, I would have said yes because there was a lot of conversation on racial and social justice globally. Support for athletes utilizing their platforms for social good was at an all-time high. 

Leading up to the Paris Games and this next decade of sport mega-events, I am a little worried that the protest momentum has fizzled out. Four years ago, I got a lot of inquiries from national governing bodies about how to manage protests. But it’s been quiet, so I don’t anticipate as many.

Still, there are many issues worth speaking up about right now—including systemic racism affecting athletes globally and the treatment of LGBTQ+ people. We have some great Olympic and Paralympic athlete leaders advancing social justice, so hopefully we’ll see some discourse surrounding these topics.

Editor’s note: There were no major protests at the 2024 Olympics or Paralympics.

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Message from the RST Department Head



Greetings, Friends and Alumni of the Department of Recreation, Sport and Tourism,

Welcome to the fall 2024 edition of the RST newsletter. I am pleased to share highlights of the latest research from our faculty, remarkable student achievements, and the continued involvement of our distinguished alumni.

We are proud to spotlight the accomplishments of our students and showcase how the cutting-edge research conducted by our faculty positions our department as a leader in advancing knowledge, shaping the future of our field and addressing pressing issues in the communities we serve. Whether you are an alum, current student, or a member of our esteemed faculty, we hope you find these stories both inspiring and thought-provoking.

As I reflect on this past academic year away from RST, I am profoundly grateful for the strong tradition of leadership within our faculty and alumni network as I return to this post. Your steadfast support and commitment have been instrumental in the continued growth and success of our department, evidenced by our expanding educational programs and sustained influence in academic and professional arenas. Together, we’re connecting the academy with industry and making a difference in people’s lives. With your continued partnership, we’re shaping a healthier, more inclusive future for communities. Thank you for being such an essential part of our journey!

Warm regards,

Carla Santos
Head
Department of Recreation, Sport and Tourism

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RST Ph.D. candidate is developing a culturally responsive-sustaining water safety program



RST doctoral candidate and longtime swim instructor Latashia Key says targeted, inclusive swim lessons for young Black girls are crucial in not only decreasing disproportionate drowning rates but to improve confidence and self-esteem. (Photo provided)

Black people have the second-highest drowning rates of any race or ethnic group in the United States, according to a recent report from the Centers for Disease Control, and the rate of drowning increased 28 percent in 2021 from 2019. A large part of this troubling trend is that many Black children and families have limited or no access to swim lessons that could prevent these deaths. Latashia Key, a Ph.D. candidate in the department of Recreation, Sport and Tourism at the University of Illinois Urbana-Champaign and a swim instructor for more than 35 years, knows this well, and she is aiming to change it.

Latashia recently received a grant from the Illinois Association for Health, Physical Education, Recreation, and Dance to fund her research. Her study, “Making Waves to Design an Aquatic program for African American Girls: A Culturally Responsive-Sustaining Swim Lesson and Water Safety Program,” seeks to design, analyze and reproduce what she refers to as “culturally responsive” swim lessons targeted toward young Black girls. Latashia says targeted, inclusive lessons are crucial in not only decreasing disproportionate drowning rates but can also improve confidence and self-esteem through learning an essential lifelong skill.

One contributing factor to low rates of Black swimmers “is the generational trauma” Latashia said. From segregated pools to communities that often didn’t have access to pools, many Black families passed fear of the water, or a general sense that “Black people don’t swim” to their children. Young swimmers often don’t see Black swimmers, lifeguards or instructors in their communities, she said. 

Latashia completed the third iteration of her study in the summer of 2024 in Indianapolis where the Olympic Swim trials were held, which was a perfect backdrop for her program and an opportunity to expose more Black girls to the sport. The program involved collaboration with different local organizations to recruit participants and instructors in the communities where the program was being held. This iteration was conducted over five weeks with the girls meeting two times a week for 45 to 60 minutes, and included lessons in and out of the water. 

Also, instructors taught basic water competency skills such as bobs—which helped children learn to go under water by getting their face wet and blowing bubbles—front and back floats, flutter kicks and jumping into the pool with and without a life jacket. Girls also learned that there are Black women and girls who participate in sports such as swimming, diving, synchronized swimming and water polo. Latashia said some iterations had more involvement from parents but the participation of the children and hearing their reaction to the study was heart-warming.

“I think the biggest takeaway is a culturally responsive program like this is very needed, but also very well received, especially by the parents,” she said. 

RST Associate Professor Toni Liechty, Key’s mentor and advisor, said working closely with the communities in which different iterations were held was crucial in the development of this study. Liechty emphasized how important this study is due to the lack of similar research. “I was really shocked at how few studies have actually been done on the topic, especially when we know that there’s this big drowning gap,” Liechty said. “More research like this is needed to explore the disparities and facilitate swim education. Projects like these happen because there is someone like Latashia who is passionate about addressing the issue and understands the way water experiences can change lifestyles.”

The history of Black people and swimming is long, beginning at the trans-Atlantic slave trade and continuing through 19th century Jim Crow laws and into the 20th century with segregation. Black people were historically kept out of leisure spaces—such as public pools or beaches—reserved for white people, and this lack of access has bled into current times. It was only in 1973 that the Supreme Court ruled that private swim clubs weren’t allowed to deny membership to residents based on race, and harmful stereotypes and a culture of fear still pervade conversations around Black people and swimming. 

That history is why representation was such an important factor in the study, according to Latashia. She spoke about how her undergraduate education at Morgan State University, one of 107 historically black colleges and universities, or HBCUs, made her feel empowered as a woman of color.

“I didn’t realize there were Black professors until I enrolled at Morgan State,” she said. “I understand the impact those educators had on my ability to dream and imagine myself in non-traditional spaces. For this study, it was important to recruit instructors who were African American, knowing the power they can play in teaching others that look like them. I think it is important to actually have the opportunity to impart and empower children to know they can do it. What they saw, what they learned about swimming, and that swimming is for Black people and Black kids and Black girls and Black boys.”

When it comes to the future of her research, Latashia and Liechty hope to be able to develop a strategy for culturally responsive swim lessons that can be translated to any community that wants to implement it and Latashia said some communities she worked with on the research have already expressed interest. Also, she was impacted by the emotional response of the children who participated, and watched their fear and anxiety about swimming dissipate and turn into joy was fulfilling.

“The pool should be fun,” she said. “I think that’s the big thing.”


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Liechty named a fellow in TALS



RST Associate Professor Toni Liechty was inducted earlier this year as a fellow in The Academy of Leisure Sciences.

The criteria for earning the distinction highlight not only Liechty’s performance as a teacher, leader, administrator, practitioner and researcher but also her dedication to the advancement of the leisure sciences.

The TALS fellowship is a testament to Liechty’s commitment and contributions to the field. Her demonstrated leadership, notable contributions to leisure literature, and significant involvement in professional associations have set her apart as a trailblazer.

Founded in 1980, TALS holds as its purpose “the intellectual advancement of leisure sciences.” 

Fellows are outstanding scholars elected through a rigorous process within the academy to carry the purpose, based on at least 10 years of demonstrated competence in quality and quantity of scholarly literature contributions, leadership and participation in professional associations, and outstanding performance as professional in the field of leisure.

“It’s a real honor to be recognized by scholars who I have looked to as role models and mentors,” Liechty said. “I appreciate all the support from my research collaborators and my colleagues.”
 

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2024 RST Awards

Congratulations to the recipients of 2024 scholarships and awards. The undergraduate and graduate students recognized within these pages have shown outstanding dedication and creativity in the pursuit of their personal and professional goals. We are very proud of your achievements. Click the link to read the PDF program.

Message from interim Department Head Bill Stewart



Hello friends and alumni of the Department of Recreation, Sport and Tourism, 

In my first couple of months as interim head, I’ve been grateful for the strong legacy and leadership network of our faculty, alumni and friends. With your goodwill and support across the years, the department has grown in strategic ways through expansion of teaching programs, along with extending the reach and visibility of our scholarly impacts. Dr. Carla Santos, the previous head who has moved into the AHS Dean’s Office, has left us in a solid position to engage our future.  

I hope this message finds you well and in good health. It is my pleasure to share with you our fall 2023 newsletter. As a takeaway message, please know that we are committed to keeping you informed about our programmatic developments—from innovative research projects to exciting student achievements to alumni in action.

We are thrilled to showcase the accomplishments of our students. This newsletter features inspiring stories of how our graduates are making their mark in the industry, and how our current students are working their way toward that goal through their coursework and life-changing internships.

Furthermore, we highlight a few of our faculty to illustrate how our research propels the department forward as a leader in advancing knowledge and influencing policy and practice. Whether you’re an alumnus, a current student or faculty member, we hope you enjoy our stories.

I’m hoping to connect with many of you over the coming year and invite you to stop by Huff Hall to visit your Illini family. Wishing you all an invigorating fall season!

Warm regards,

Bill Stewart
Interim Head
Department of Recreation, Sport and Tourism

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Alumni Spotlight: Haley Bauman



This past summer, I had the wonderful opportunity to complete a 10-week internship as an activities field support agent for the Catalina Island Co. My initial connection to this company was through an online job search, which led to a seasonal position as a sales agent in the summer of 2022.

After experiencing an incredible season on Catalina Island, I knew that once this opportunity came to an end it would not be the last time I worked for this company. This past spring, I partnered with their tours and activities management team to create an entirely new position that aligned with the RST Internship Program.

I chose Catalina Island for my internship site because I thought it would be the best fit for my future career goals in the eco-tourism industry. Additionally, the Catalina Island Co. provides numerous opportunities for employees to try out multiple positions within their tours and activities department. I decided to do my internship in California because I am hoping to move there post-graduation. Having connections in the location where you plan to live is crucial for your employment in the future.

As a field support agent in the tours and activities department, my primary responsibilities included guiding tourists and helping with any questions or concerns, packaging tours and activities in a cost-efficient and time-friendly manner and assisting co-workers with daily tasks. Additionally, I assisted my internship supervisor with office and onsite jobs, such as setting up signage for cruise ships, adjusting balance sheets and organizing work spaces to maintain a clean and happy work environment. The unique eco-tourism opportunities I packaged, sold and guided guests to partake in ranged from semi-submersible rides and bison expeditions to eco-ziplining tours.

A major positive aspect of this internship experience was that it provided me with the opportunity to practice a work-life balance in the real world. Through trial and error, I found which strategies worked best to keep me happy and healthy during this process. Another key aspect was that I have grown personally and professionally, which allowed me to reach the goals I had set for myself—especially in the areas of communication and customer service. This internship also helped me discover a major life lesson: not everything needs to go according to plan for you to be successful. In fact, most things won’t go according to plan and that’s OK because it’s the problem-solving and outcome that dictates your success.

Although my internship has ended, I am continuing to work with the Catalina Island Co. as a sales agent for the tours and activities department through the remainder of the season in October. This opportunity has been such an incredible learning experience and I am excited to continue to grow with this position. Overall, I would definitely recommend interning for this company as it provides hands-on experiences to help individuals build confidence and a better understanding of what interests them in the field of recreation, sport and tourism.

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RST faculty hope to build on rural tourism growth



Eagle Days in Havana, Ill., are days when visitors flock to see the majestic birds.

Rural and nature-based tourism is one of the fastest-growing segments in the tourism industry, and the Department of Recreation, Sport and Tourism in the College of Applied Health Sciences at Illinois wants to be at the forefront of helping develop it.

The Bureau of Economic Analysis estimated the U.S. outdoor recreation economy accounted for $374 billion of gross domestic product in 2020. A survey of tourists from eight Midwest states—including Illinois, Kentucky, Indiana, Iowa, Michigan, Missouri, Tennessee and Wisconsin—revealed that Illinois was their No. 1 destination.

The I-Rural project, funded by Illinois Extension and the University of Illinois’ Office of the Provost Investment for Growth Program, was launched in 2022 to develop a model that will guide rural tourism development across the state. Illinois Extension and RST have partnered to help rural communities create strategies for capturing a piece of the fast-growing tourism industry. The river-based communities of Grafton, Havana, Savanna and Galena are piloting the project.

In the project’s first phase, interactive workshops were held with local leaders and business owners at the four pilot sites, followed by stakeholder interviews in Phase 2 and the development of a survey to understand rural tourist motivations and preferences in Phase 3. 

RST Assistant Professors Joelle Soulard and Sharon Zou said that “throughout the project, we made multiple visits to communities. During these visits, we met and connected with local government staff, business owners, public land managers, nonprofit staff and residents.” 

Executive reports and webinars were held to share the findings and access to the I-Rural Toolkit, which showcased strategies to develop rural tourism and grant-funding opportunities. 

Building new relationships between RST faculty and Extension staff was critical to the project. The relationships Extension built in the communities enhanced the ability of RST researchers to gather data. This year, I-Rural is seeing RST research converted into relevant, actionable plans in rural communities throughout Illinois, Soulard and Zou said.

“We presented our project to Illinois Extension’s Local Government Education webinar series,” the RST faculty members said. “More than 65 local officials and community leaders attended. Student engagement was an important part of the project. We had undergraduate and graduate students who participated in all aspects of research. We published a series of articles in tourism management journals based on this research, and the citation index for these articles is rapidly growing, showing how Illinois is a leader in advancing the literature in this area.”

Jennifer Russell, the University of Illinois Extension Community & Economic Development educator working in the region, said that local leaders are attending events to learn about regional tourism and growth in the industry, and communities are applying for Open Space Lands Acquisition and Development grants to upgrade local resources such as a community pool, downtown riverfronts and docks. 

“Communities are exploring opportunities to host new tourists because of an increase in cruise ships docking nearby,” Russell said, “while also marketing local assets like wildlife viewing, hiking, camping, orchards, mushroom hunting, road trips, zipline, ski-lift, alpine coaster, specialty markets and more.”

Grafton is continuing to work on tourism-related projects, she said. Aerie’s Resort recently opened an alpine coaster, and the mayor’s office is heading up a Veteran-themed art installation and a ferry study to improve transportation infrastructure for residents and Missouri tourists crossing the Mississippi River.

Richard Proffer, Illinois Extension community and economic development educator for Mason County, said that there was “a lot of excitement” on the part of businesses and residents invested in their community in Havana who didn’t know how to implement tourism strategies. 

After reviewing studies of visitors, a group was formed to activate programs. Natural tourism is a draw for Havana and the county, with visitors from Chicagoland coming for stargazing and 2,000 attendees at the Eagle Days festivals in February, considered an optimal time for people to see the majestic birds. Bed and breakfast bookings increased in the area, and survey responses from tourists prompted the establishment of a restaurant serving breakfast, Proffer said.

Zou and Soulard said they are in the final stage and wrapping up the project, but stressed that much work remains to be done. 

“We are trying to visit the communities to share our findings that are relevant and helpful for their tourism development,” the researchers said. “We will present the project to the National Extension Tourism conference in Milwaukee, and we are hoping to connect with extension [groups] from across the country and seek ways to expand the project to a regional one. We would also like to dive into agritourism sector, and we are currently collaborating with folks at the Department of Agricultural and Consumer Economics.”

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Alumni Spotlight: Libby Knight



Q. Why did you pick RST?

A: After graduating with a B.S. in Sport Management and Communications from Indiana State University and having played college soccer at ISU, I wanted to continue my education to better prepare myself for my professional career in sports management, namely collegiate athletics. I chose RST as it aligned with my professional goals and allowed me the opportunity to also complete a graduate assistantship with the Illinois athletics communications department.

Q: Which professors had the most impact on you?

A: While it has been a number of years since I was at AHS, I remember my advisor, Dr. Carla Costa, and the legend himself, Dr. Michael Raycraft, having the most impact on me when I was in school. Dr. Costa was a great advocate and someone who I know would give supportive, constructive criticism, while also pushing me to my best effort. Dr. Raycraft’s classes were always engaging and fun and very educational in a real-world way. I vividly remember his RST 515 “Marketing in RST” class being one of my favorites during my graduate program.

Q: What course did you most enjoy?

A: I think I would say that Dr. Raycraft’s RST 515 “Marketing in RST” class was one of my favorite classes during my time at Illinois. I remember one of our assignments was to attend an event at State Farm Center and look and experience the event through a critical eye. Dr. Raycraft apologized in advance for the result being we would never see an event that we attended the same way again.

Q: Did you enter RST knowing your career path, or did RST help you decide?

A: I entered RST knowing the career path I wanted to pursue, with my experience at Illinois cementing that working in college athletics was something I wanted to do for a living.

Q: Did your RST experience lead to your current job?

A: In a roundabout way, my RST experience did have an impact on my current job. Following my graduate program at Illinois, I worked in the athletics departments at Morehead State, Kennesaw State and finally came back to Illinois to work in the same office I did as a graduate assistant in fall of 2015. I worked in the Illinois Athletics communications department for seven years and loved it. I had so many wonderful opportunities and experiences, including going to the 2018 NCAA national semifinals with the volleyball team and hosting the 2022 NCAA tennis championships as co-communications coordinator. In September 2022, I decided to step away from college athletics for a little more work/life balance in my life and through the skills I learned from my AHS education and the work experience I gained professionally, I was able to move over to the Carle Illinois College of Medicine where I serve as the assistant director of marketing and communications.

Q: What was your favorite on-campus experience?

A: My favorite on-campus experiences were always working or attending Illinois athletics events. It was such an amazing experience to see the behind-the-scenes work of a major athletics department and as a Champaign native, cheering for my hometown team!

Q: What would you say to recommend RST to a prospective student?

A: I would tell prospective students that RST offers an amazing experience to learn about everything there is to offer in recreation, sport and tourism professions. In my experience, the professors were passionate about educating students and providing real-world examples for hands-on learning opportunities. One of the main reasons I chose RST and wanted to work in sports is that sports is fun! There is a time and place to be serious and work through issues or problems, but most people who work in sports do so for the love of the game. Choosing RST allows you to learn about professions in sports (as well as recreation and tourism) and sets you up for success in the future.

Editor’s note:

To reach Vince Lara-Cinisomo, email vinlara@illinois.edu.
 

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RST Abroad: Faculty, students enjoy trips to London, Croatia

Led by RST faculty, students in the spring semester got to see historic sites in London and Croatia, mixing education and experiences abroad. Check out all the photos.

CROATIA

RST students enrolled in ACE 436: International Business Immersion Program (IBIP) Croatia traveled for two weeks in May 2023 all around Croatia to learn about the unique recreation and tourism economics of Croatia from their professor and Croatian native, Renata Endres. Most of the students who traveled with IBIP were visiting Croatia for the first time. Some had never left the United States before this trip. Others arrived in the United States as immigrants or international students themselves, and some have traveled the world already. They are students from a wide variety of academic disciplines and come from a variety of cultural and linguistic backgrounds. They grew up on small farms, in mid-sized towns, in suburbs and in large cities. 

You can see all the Croatia photos here.


LONDON

Nineteen students who were enrolled in the RST 199 course embarked on a once-in-a-lifetime field trip to London in spring 2023. The course provided students with an opportunity to explore one of the world’s most popular tourist destinations firsthand. The group of students and their professor, RST Clinical Associate Professor Michael Raycraft, had departed from O’Hare International Airport on a Friday evening. After a long flight, they arrived in London early Saturday morning and were immediately struck by the city’s bustling energy and vibrant culture. Over the course of the following week, the students had a busy schedule filled with tours, museum visits and cultural experiences. They visited iconic landmarks such as Buckingham Palace, the Tower of London, the British Museum and more.

You can see all the London photos here.

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