The intern who turned an ejection into a career lesson



In Derek Dye’s 2012 internship with the Daytona Cubs, he sold concessions, cleaned the bleachers, worked the soundboard, even dressed as the mascot. (Provided)

At their best, college internships are valuable learning experiences. Derek Dye didn’t expect his to involve getting tossed out of a baseball game.

That was the viral story for this University of Illinois alum’s first big-time summer job with Minor League Baseball, working as a stadium operations intern in August 2012. Back then, Dye was a rising senior in the Recreation, Sport and Tourism program at Illinois, eager to break into the sports industry. 

“I would’ve done anything to work in sports,” Dye said. “The minor league was the main target for me, a lot of people wanted to get their foot in the door.” 

Growing up in Moline, Illinois, sports were truly his life: Dye ran a backyard football club in high school and developed a passion for sports data of the major leagues. His dream was to become the general manager for the Chicago Cubs. 

When college neared, he applied to relevant programs across the state that could help him reach his goals. He eventually broke through the waitlist for the University of Illinois’ Recreation, Sport and Tourism program in the spring of 2009. 

“The RST major was the first thing I was looking at, I thought it was the perfect fit,” Dye said. 

It’s customary for RST students to work an internship in the field before they graduate. Baseball’s minor league was his main target, including the Quad City River Bandits in his hometown. 

The summer before his senior year at Illinois, he landed a seemingly perfect role: an internship with the Daytona Cubs, the Minor League Baseball team in Daytona Beach, Florida, and affiliate of the Chicago Cubs. 

He ended up taking out a $1,700 loan from his grandma to live in a Daytona Beach apartment. When the summer of 2012 began, Dye began a do-everything internship for the Cubs: serving stadium food and beverage, cleaning the bleachers, selling tickets and running the soundboard, all for a $50-a-week stipend. 

“You’re gone!”

A picture of the Daytona Cubs soundboard’s options for “bad call.” (Provided).

August 1, 2012. The Fort Myers Miracle faced off against the Daytona Cubs.

At the top of the eighth inning, a Fort Myers batter hit a ground ball to short. The Cubs threw it first, and the umpire called it safe. But Dye, sitting up in the press box, thought it was an out. Earlier that week, Daytona had added an array of audio snippets on the soundboard to play for a “bad call.” 

One of them was an organist’s rendition of “Three Blind Mice.” Dye clicked on it. 

Umpire Mario Seneca’s head perked up, then he turned and pointed to the press box. “You’re gone!” 

The crowd was puzzled, and Seneca continued to gesture up to the soundboard, where Dye was at the helm. “Turn the sound off the rest of the night.” 

Fear washed over him. 

“As you can imagine, being 21 years old and 1,200 miles away from home, my first reaction is ‘what just happened? I’m gonna get fired,” Dye said. “I can’t believe this is actually happening.” 

(Through the shock, Dye fired off a tweet about his ejection, and later uploaded the live footage of the incident to the Daytona Beach Cubs YouTube channel.) 

Ejected from his post, the press box was silent: no batter walkups, no anything. The fans started to announce the game themselves, standing from the stands and shouting out the players’ names who were up to bat. 

After the game, Dye resumed his usual grunt work, leaf-blowing peanuts from the stands. Then his phone started ringing off the hook: calls came in from reporters at CBS, ESPN, Major League Baseball. 

News of his ejection was trending on Twitter. Everyone wanted to know about the soundboard guy—an intern—who was thrown out of the game for playing Three Blind Mice. 

“I tried to talk to as many people as I could,” Dye said. He took calls until 2 a.m. 

After waking, WGN called him. Unbeknownst to him, it was live on air. He answered questions from his closet so he wouldn’t wake up his roommates.

Dye’s ejection contended for the Minor League Baseball “Moment of the Year.”

He went to the ballpark the next day, and 45 more publications were there to talk to him. 

The fallout from the league arrived immediately. Florida State League Commissioner called the incident a “mockery of the game” and fined the team $525.

Dye was banned from the press box for the remainder of his internship. But the team’s general manager, Brady Ballard, covered the fee for his barely paid intern. 

“It showed me he saw the big picture,” Dye said. “I was a 21-year-old intern doing my work to engage the crowd and cut my teeth in sports. He didn’t shy away from it, and his support also helped the story grow legs.” 

And the Daytona Cubs sold out their stadium the very next game. 

“I think the legend behind it had more sticking power than it would nowadays,” Dye said.  “Every year it comes up in August for the anniversary.” 

‘Your rep is your personal brand in the industry’

When Dye returned for his senior year at Recreation, Sport and Tourism, advisor and instructor Ryan Gower—now chancellor of Illinois Eastern Community Colleges—asked one of his classes: “Anyone have any funny stories from their internships?” 

Everyone looked back at Dye and laughed. He had gotten texts from classmates about his ejection for the whole month. 

After working in the sports world, Dye is now the director of marketing for Chicagoland’s Affy Tapple.

“Instead of putting my head down, I was able to turn what could’ve been a really negative thing into a really fun story,” Dye said.

He took classes from RST’s many memorable professors, including Clinical Associate Professor Michael Raycraft and Adjunct Instructor Kyle Emkes, and experienced the breadth of the leisure and tourism side of the major in classes with Professor Carla Santos and Professor Emeritus Kim Shinew. 

He also took on new roles in his budding sports career, working 40-hour weeks while interning for Illinois Division of Intercollegiate Athletics. He helped the kids club and worked with spring sports teams, such as softball and tennis.

Words from instructor and former Illinois volleyball coach Don Hardin lingered with him: if you want to work in sports, you’ll have to handle the tough stuff. 

“There’s going to be grunt work, not everything is going to be a glamorous stop,” Dye said, paraphrasing Hardin’s advice. “You’re going to have to be on the front lines, and your rep is your personal brand in the industry.” 

After graduating in 2013, Dye interned with Tampa Bay Rays and later managed eCommerce for Sports Collectibles, a sports memorabilia seller. Today, he’s the marketing director for Affy Tapple, a caramel apple producer in Chicagoland. 

His degree at RST continually comes in handy at his newest role, where he’s had to manage people and organize big events. Dye hasn’t become a Major League general manager, but the moment he feared would stain his reputation ended up shaping how he shows up for others.  

“Being on the ground level, you see everything and learn how to make the best of tough situations,” Dye said. “I’ll never be hard on someone for trying their best.” 

Editor’s note:

To reach Ethan Simmons, email ecsimmon@illinois.edu.
 

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RST Senior Brendan Ross discusses his alternate internship in wake of COVID-19



If you encounter Brendan Ross, you’ll discover a couple of things pretty quick: he loves sports and he loves to talk. So when he found out his planned internship at Learfield IMG in Texas was cancelled because of COVID-19, to say he was bummed would be an understatement.

“I was obviously disappointed. It seemed like it was going to be a really just cool and educational experience,” he said. “It would’ve been great to get that experience and get the money I would’ve made from that. But at the same time, I always think of myself as someone who has pretty good perspective … there’s so much worse things than a canceled internship. People are sick. People are passing away.”

With Learfield, Ross would have learned about marketing and multimedia rights for college sports, which includes selling advertising during radio and TV broadcasts as well as in-arena signage and other digital properties. As a big sports fan—especially the NBA—it seemed like a dream job for the gregarious senior. But with that opportunity dashed, Ross needed to find another internship in order to fulfill requirements to graduate this year.

“I obviously needed to find some sort of experience or some sort of something to be involved in that sports industry,” he said, “And that’s where Dr. Raycraft and Dr. Santos’ program came in.”

RST department head Carla Santos and clinical assistant professor Mike Raycraft collaborated to create the Illini RST Undergraduate Consulting (IRUC) program. IRUC is an opportunity for graduating RST students to connect with industry partners and agencies to provide pro bono, (and remote) consultation, and report on a variety of special topics.

The students work with organizations, such as the Cubs, White Sox, Blackhawks, the NBA’s Oklahoma City Thunder and Niagara Falls, in three-week cycles and they have a deliverable product at the end of that cycle. Each student must complete two cycles, and the program runs through July 31.

Ross’ first cycle involved working with Illini basketball legend and NBA player Meyers Leonard. Leonard and his wife, Elle Bielfeldt, have a snack food company called Level Foods, and Leonard has an active social media life, which includes his own Twitch channel.

Ross and two fellow students were assigned to work with Leonard on a project called “Increasing Community for Meyers Leonard’s Twitch Stream.” If that sounds something like Kramer’s internship plans for Kramerica Industries on “Seinfeld,” Ross assured that was not the case.

“He’s a professional basketball player, but he has a lot of different entities that he’s involved with professionally, business, and then just kind of for fun. He owns a food company that sells protein bars and healthier side snack foods. He has his own merchandise brand. But his streaming and his video game playing is a huge part of what he’s been doing the last couple of years, but specifically what he’s been doing during this quarantine period when everyone’s been at home.”

Ross and his two classmates met with Leonard and Raycraft via Zoom for about two and a half hours, which Ross said was informative and “awesome.”

“We just got a chance to learn all the operations he’s been doing and everything that (Leonard) balances,” he said. “And then his question for us was, basically, how can I expand my stream? How can I grow my stream while at the same time being an NBA player and managing a snack company and doing all this stuff?”

Ross and his team had a leg up because they knew and used Twitch—a livestreaming platform for gamers and a subsidiary of Amazon—and one member of the team plays video games such as “Call of Duty”—a Leonard staple–as well.

“He understood everything, and he was kind of our go-to guy in terms of video game questions or anything that we wanted to know about how that space operates,” Ross said of one of his groupmates. “So it was a great dynamic of a group, to have those different levels of knowledge, but we were all familiar with Twitch and had used it in the past.”

Ross said it was important for him not to add anything to Leonard’s already full plate, especially with the NBA attempting to restart its season, expected at the end of July. They wanted to present the Miami Heat center with a plan that could be easy for him to understand and implement.

“Meyers Leonard, professional basketball player, hundreds of thousands of followers,” Ross said. “He has access to so many different people and so many different resources. What can we access that he maybe can’t? So we made a survey right away and disseminated it out through our networks. We wanted to just gauge, are people aware of who Meyers is? I think we had, like, 155 respondents. 87 percent were aware of who Meyers was. But only, like, 15 or 16 percent were aware that he even had a streaming channel to begin with. … We made it our goal to educate those people and make them aware of the fact that he is playing “Call of Duty” and streaming basically daily to the group that would be interested in it.”

Ross said the group also found that Leonard has a much larger following on Instagram than on Twitter and that he needed to capitalize on that.

“We really tried to show him things about his Instagram that he can do to use that to reach this market that are people just like me who are sitting around looking for things to do, looking for things to watch. … It was a good balance, our group and how we went about it.”

At the end of that three-week cycle, Ross said he presented the information to Leonard and that he was impressed with how inclusive and collaborative the 7-footer was.

“It was clear that he was really willing to listen to us and trust us and believe us from the survey and just being in the position that we’re in to provide him recommendations,” said Ross, who is now working on cycle two of IRUC with the Chicago White Sox. As much fun as working with an NBA star and the White Sox is, the outgoing Ross maintains some disappointment about missing out on the in-person training.

“Definitely, a huge part of who I am, not only as a person but as a professional, is that face-to-face interaction,” he said. “Being able to gauge how the person I’m in a conversation with is feeling, based on body language and facial reactions. But like I said earlier, perspective is super key to me. I’m trying to have the best possible experience that I can have.”

The alternative internship has also led Ross to consider different career options. He has in the past expressed his desire to work for the NBA, which was only fueled by his experience working the All-Star Game this February in Chicago.

“Yeah, I’ve always had a bit of a side passion for esports and video games,” he said. “And I think it’s cool, and there’s so many people in the world who think it’s cool. So while I don’t think I would ever really switch all the way to dive into esports, I do think it’s super important to have a knowledge of that space and carry that into whatever field I do jump into in these next few years, to at least know about it and know how it impacts people and know how it can help develop a personal brand the way Meyers has done it the last few years. I think that’s just a really cool concept. And I think it’s something that I’m definitely going to carry into wherever I end up.”

As for what’s next, Ross admits the shutdown of sports has him concerned about where the job market will end up.

“It’s definitely a discussion that I’ve had with my parents, my friends, my peers, and it’s a tough place to be in and not really desirable. But for me, I would definitely prefer to just jump right in and get a job if I can.

“I’ve always considered being a graduate assistant in an athletic department somewhere as an option, which would hopefully cover that master’s degree and all the costs associated with that. But for me, it’s a boring answer, but I just got to wait and see.”

Editor’s note:

To reach Vince Lara-Cinisomo, email vinlara@illinois.edu.
 

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