Expert Q&A: RST’s Sharon Zou on tourism and COVID-19



Q: Which parts of the tourism industry are feeling the most pain now, and which will be the ones that are slowest to come back online when social distancing guidelines are eased or lifted?

A: The airlines and cruise industry are likely the worst affected by COVID-19. I would expect airlines, especially the international routes, and the cruise industry to be the ones that are slowest to come back. Once social distancing guidelines are lifted, people will be eager to travel but with caution. I expect most of these trips will be local or regional, and travelers will be more likely to travel by car. For the cruise industry, cruise companies will need to make heavy investments and substantial efforts to save their reputations affected by several outbreaks onboard. It will take a while before travelers feel comfortable traveling on the seas with several thousand people in one ship.

Q: How can cities and states that depend on tourism for large parts of their revenue adjust, if social distancing guidelines remain in place through 2022, as reported?

A: I hope we will not get to the point where social distancing lasts into 2022. However, if that’s the case, people’s lives will become very digital. Cities and states should consider offering various forms of virtual tour. Although virtual tour won’t bring in revenues, it can be a viable way to keep in touch with potential visitors and maintain travel interest and confidence. This type of virtual tourism can help keep the destination brands afloat. Also, the idea of virtual tourism is to bring the destination to travelers when they cannot come. To capitalize on virtual tourism, destinations can develop some virtual vacation experience featuring local products (e.g., local artifacts, agriculture products) as a way to promote the local economy.

Q: What measures can tourism sites, such as the Grand Canyon or Niagara Falls, take that allow them to re-open in a modified fashion but still assure the public?

A: Reopening tourism sites should be a slow process, and only areas/activities (e.g., hiking, fishing) in which tourists can easily follow social distancing guidelines should be open first. Activities or operations that encourage public congregation and interaction, such as shuttle bus and indoor interpretive programs, should remain closed until it is completely safe to reopen. Work closely with health officials and local/state level governments and strictly follow guidelines provided by health authorities such as The Centers for Disease Control and Prevention. Staff training is critical to the success of the implementation of these measures. Clear and effective communication and information transparency are the key to assure the public and restore travel confidence. All the measures taken to ensure a safe travel experience should be documented and communicated with the public. Leverage local and state destination management/marketing organizations’ communication platforms (e.g., websites, social media sites) as they are seen as a trusted source of information by travelers.

Q: How does COVID-19 compare to other recent events such as SARS and 9/11 in terms of economic impact upon the tourism industry?

A: The economic impact of COVID-19 on the tourism industry will be more significant than the 9/11 tragedy and the 2003 SARS outbreak, mostly because the magnitude and the scale of COVID-19 are unprecedented. During the 2003 SARS outbreak, the tourism industry was hit hard in affected regions (mainly in Asia). The current pandemic, however, has been crushing the global tourism industry, as various parts of the world are closing borders, and most states in the U.S. have placed a stay-at-home order. Moreover, unlike SARS and 9/11 whose economic impacts were relatively short term, COVID-19 is expected to last until late summer or even longer, which means that the disruption will last for at least two quarters. The economic impacts on the tourism industry will be longer and greater.

Q: Do you agree with national parks allowing visitors without fees, and how does that impact their resources going forward?

A: I agree with national parks allowing visitors without fees for a short period after travel is resumed. Entrance fees usually have more impacts on local residents and frequent visitors from nearby areas. As I mentioned, trips after COVID-19 will be mostly local and regional, and thus free entrance for, say three to six months, will encourage local residents and nearby visitors to come and visit the park. Free entrance for a short period will have a minor impact on national parks’ resources, but the visitors it brings to the gateway communities will likely help the local businesses such as restaurants and retailers.

Q: What would you advise a tourism company, such as a travel agency, to do at this time in order to survive?

A: I would advise tourism businesses, particularly small local businesses, to seek support from the local or state authorities such as interest-free short-term loans, and keep an eye on the financial support from the federal government. At the same time, find ways to cut back on unnecessary operational expenses while employees are working from home—suspend recurring office supplies, negotiate the lease with the landlord, freeze utilities, and adjust rental insurance. As for marketing, adjust marketing strategies to adapt to consumers’ new normal such as cutting offline advertising, utilizing social media, and targeting the local tourist market. Marketing messages should be redesigned to focus on maintaining travelers’ confidence and interest to visit once the crisis is over.

Editor’s note:

To reach Vince Lara-Cinisomo, email vinlara@illinois.edu

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Alumni Spotlight: Anne Murphy



Q: Why did you pick AHS?

A: I grew up in a suburb of Chicago and had the opportunity to visit the Illinois campus several times during K-8. To be honest, I grew up with the impression that all universities were just like Illinois! The Georgian architecture, the Quad, the academic rigor—all of that. I spent my first three years of college as a student-athlete at another university and when I decided to transfer, the first and only place I looked was UIUC. I followed the advice of advisors in AHS and applied my existing credits toward a degree in Leisure Studies (now RST).

Q. Which professors had the most impact on you?

A: Dr. (Kimberly) Shinew was one of my first professors at UIUC. She impressed me as an intellectual and human. Her leadership in the Department and academic field was clear. Dr. (Lynn) Barnett-Morris also had a positive impact. I took a course in programming for people with disabilities—I don’t remember my professor’s name but I can see her face—and I learned a lot about working with people with different backgrounds and abilities. That has served me well. An especially meaningful assignment was to spend a day using a wheelchair. I felt invisible for the first time in my life. Knowing what that’s like has helped me be more inclusive in my approach to working with people. Dr. (Bruce) Wicks arranged an amazing “field trip” to the Kentucky Derby and I met the leadership team who planned this amazing event. That made an impression on my leadership skills. Importantly, throughout my time in the Department I knew that my professors and the administrators expected all of us to go out into the world and lead. Learning and growing while surrounded by people who had high expectations of me helped me become an asset in my industry and community.

Q: What course did you most enjoy?

A: I don’t remember taking a course I didn’t enjoy. My graduate work was especially interesting. Statistics was super-challenging but I am so glad I took it. My professor granted me a good grade, mostly for being “most improved” I think. ?

Q: Did you enter AHS knowing your career path, or did AHS help you decide?

A: I would be a leader in the non-profit sector, but that was as far as I’d gotten. The internship I had while in RST helped me discover my talents and passion for higher education advancement. Mentors and champions along the way inspired me to seek bigger and bigger opportunities in my educational and career path.

Q: Did your AHS experience lead to your current job? Career? Community?

A: Yes. What I learned about how people self-identify through what they do in their unpaid time has been a critical component to my successful leadership in higher education fundraising. I’m working with people who are striving to self-actualize through giving and volunteering. I learned how important it is to understand why people do what they do for play, for leisure, and for recreation rather than what they do for work/career. This has been a huge advantage in my work with donors and their families. My coursework in research design, mega-events, programming for people with disabilities, and marketing have contributed to my career as well. When I was at Illinois, I had the impression that it was expected of me and my classmates that we would go out into the world and lead. I took that to heart. When I arrived in Champaign-Urbana, I didn’t feel particularly remarkable. When I departed, I knew that my future was bright and I’d go on to make a difference in the world.

I did my thesis with Dr. Wicks on philanthropy and public parks. It was about why people would want to contribute to a cause that’s ostensibly funded through taxes, and parks at that. I haven’t thought of my thesis in years. In February I was approached to chair a committee to raise funds for a major park renewal in my community and I said yes right away. I couldn’t quite figure out why it resonated with me, and then I remembered my thesis. It comes full circle.

Q: What is your current job?

A: I lead a unit of fundraisers who attract $25 million a year in philanthropic support for students, faculty, facilities, and programs. Serving on the leadership team of the College of Engineering and the OSU Foundation, I contribute to the strategic plans for both organizations. I love my job. It’s rare that someone in my industry begins their career in development—usually they fall into it down the road. I was fortunate to have an internship at Illinois that set me on this path!

Q: What was your favorite on-campus experience?

There was a particularly unique highlight from my experience in ALS that I’ll share. Due to a terminal illness in my family I was not planning to attend convocation. But my boss in the development office and the Dean of the College, Mike Ellis, decided that they would make it possible for me to have a ceremony nonetheless. They called my dad, brother, best friend, and boyfriend and invited them to campus. When Huff Hall was fully set up for the AHS graduation ceremony, they invited me into the gym, cued the graduation music, helped me get into full regalia (which they were also wearing!!), and proceeded to have a graduation ceremony just for me. The valedictorian practiced her speech, Mike made remarks, and he gave me a diploma. Afterward we had a little party in the Dean’s office. How amazing is that?

Q: What does AHS mean to you?

This is a thought-provoking question. I feel like I’m still learning what it meant to me. Even as I’ve been answering these questions, it’s becoming clear that the experiences in RST had an even bigger impact on my life than I’d estimated.

Editor’s note:

To reach Vince Lara-Cinisomo, email vinlara@illinois.edu.
 

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Expert Q&A: RST’s Kim Shinew on trails and COVID-19



Photo by caption

Q: Are you finding that people are obeying social distancing guidelines on trails?

A: It has been mixed. Although the analysis has not been run, my estimation would be about 50 percent make an effort to social distance. I am doing observations at a trail in Champaign. My colleagues are doing observations at trails in Colorado, Texas, Florida, Minnesota and California. When people meet along the trail, typically no effort is made to move off the trail to allow for the recommended six feet. That said, it is also common to see one party move so as to avoid getting too close to the other party.

Something many of us have noticed is that it is difficult for people to maintain social distancing while on the trail. For example, most people arrive at the trails with others, and it is clear that those groups are not trying to maintain social distancing (e.g., with family members). However, other times you will see people meet up at the trail, and may even comment about making sure they maintain social distancing. However, after a lap or two, the distance narrows and they walk as we normally would around the trail.

Q: What steps should organizations take to ensure that people obey the guidelines?

A: Many agencies, including the Champaign Park District, have encouraged safe use of the trails and parks. There are now signs along the trail that read:

  • Remember Stay Home if Sick
  • Maintain Six Feet Between Yourself and Others
  • Wear Face Masks in Public (as Recommended by CDC) 

Some of the other sites across the country have gone to one-way routes. Although this can be helpful, it causes people passing others and this also creates distancing problems.

The National Recreation and Park Association have offered guidelines for trail users on observing physical distancing minimums. For example, some of their recommendations include:

  • Follow CDC’s guidance on personal hygiene prior to heading to trails—wash hands, carry hand sanitizer, do not use trails if you have symptoms, cover your mouth and nose when coughing or sneezing, etc.
  • Observe at all times the CDC’s minimum recommended physical distancing of six feet from other people. Practice it and know what it looks like. Keep it as you walk, bike or hike.
  • Warn other trail users of your presence and as you pass to allow proper distance and step off trails to allow others to pass, keeping minimum recommended distances at all times.
  • Signal your presence with your voice, bell or horn.

Additionally, I have noticed an increase in people wearing masks on the trail. This increase coincided with the CDC recommendation. In the beginning of the data collection process, I rarely saw people with masks on the trail. Now, it would be rare for me NOT see people with masks. It is certainly not the majority of people, but there are always a couple of people.

Q: Do you believe COVID-19 will force trails to be redrawn or reimagined to allow for future social distancing guidelines?

A: Honestly, I doubt it. In many cases this would be cost prohibitive. However, I do think that for many of us, our desire to maintain social distancing while in public will continue for quite some time. How long depends, in part, on factors such as availability of testing, effectiveness of contact tracing, quarantine procedures, and possible treatments.

Q: Do you believe this outbreak has forced people to think differently about the importance of trails?

A: Yes, evidence indicates the outbreak has had an impact on attitudes about trails. Several sources have indicated a surge of public use of trails and open outdoor areas of parks over the last month. Many park and recreation agencies have closed facilities, canceled programs, removed nets from tennis courts and basketball courts, and closed playgrounds. However, many agencies have not closed parks and trails. With so many other physical activities being eliminated, people are walking, biking, and jogging so trails are getting more use.

I also think people are appreciating being outdoors. Many of us are spending much more time in our homes due to sheltering-in-place orders. Having an opportunity to get outside (and out of the house) seems to be a welcome distraction right now. Additionally, the weather is improving and that is increasing people’s motivations to be outdoors.

Q: What’s the goal of your observational study, and what is the next step?

A: We started this study quite early, at the beginning stages of the pandemic. We have been collecting data for several weeks and have already noticed quite a few changes (masks and additional signage) just since the start of the project. For example, when I first began my observations the playgrounds were still open. Our plan is to continue to collect data to see what other trends we might observe. With many park and recreation agencies indicating that swimming pools and other facilities and programs will be closed (or will have a delayed opening date) this summer, we anticipate that trails may continue to get increased use in the coming months. Also, once we are feel it is safe, we would like to conduct interviews with the trail users to gain insights into their experiences on the trail.

Editor’s note:

To reach Vince Lara-Cinisomo, email vinlara@illinois.edu.
 

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Expert Q&A: COVID-19’s impact on Green Space



Parks were shut down earlier in the lockdown phase of COVID-19. (Stock image)

Q: What is the biggest impact of shutting down parks during this outbreak?

A: For many, our mental and physical health has taken a hit. Parks are places that encourage us to exercise, engage with others, and feel relaxed in a natural setting. I think Weight Watchers and therapists will have lots of new clients when we come out of this!

Q: Could this affect green space funding, whether local, state or federal, going forward?

A: The consequences of COVID-19 will likely effect the distribution of green space more than the amount of funding for green space.  There are many under-served populations where green space is scarce, particularly in urban areas.  We are likely to emerge from this crisis with a heightened sensitivity to questions of environmental justice related to park and green space for residents of marginalized communities.

Q: Does COVID-19 affect how future green space models are laid out, in terms of allowing for social distancing?

A: A key factor is related to density of visitors at the park. Current models for urban parks focus on distance and walkability to parks from home, they do not account for density of use on pathways once in the park. There will be renewed interests from park and green space agencies to work closely with local health departments to produce guidelines for operations and designs.

Q: Does COVID-19 actually increase the appeal and need for green space because of limited exercise options?

A: Yes, post-COVID America will likely value our green spaces more than ever.  Along with needing places to exercise, our sheltering-in-place practices have left us missing opportunities to be outdoors in nature, as well as seeing others as part of a community of people larger than ourselves. 

Q: Should parks be open, or is there a danger because of community spread?

A: There are dangers to opening up parks too soon, particularly playgrounds and activity centers that bring people together. Park venues that host community events, festivals, sport competitions, and concerts should be some of the last places to be opening in a post-COVID roll-out. With elderly populations being so vulnerable, recreational programs and facilities that cater to seniors will need to be especially cautious about re-opening. Infectious disease outbreaks should be treated like a natural hazard in terms of the risk posed to human lives.

Q: Waiving fees in parks has increased visitation. Is there a lesson to be learned there?

A: Most municipal and county parks do not have entrance fees and are freely open to the public.  However the policy of the National Park Service is being handled on a park-by-park basis working with the CDC for advice. For example, Indiana Dunes National Park, which is within an hour drive of Chicago’s loop, has closed all its buildings, restrooms and some park areas, however its 50 miles of hiking trails are open and provide safe space for exercise while social distancing—and are free.

Q: Some parks that have stayed open have cut services, to their detriment. Will that increase employment for parks going forward?
 
A: The short term will leave parks with a decrease in staff with severe cutbacks to hiring seasonal help—largely teens and young adults from nearby communities will be left without summer jobs. These seasonal positions are excellent opportunities to learn leadership skills, professional development, and at the same time provide needed services for community residents during summer months. In the long term, employment will increase due to an invigorated public consciousness about an enhanced need for green space and its newly appreciated connections to human mental, physical, social, and spiritual health.

Q: Will park staff now be educated in pandemic response, and do you think they should have been already trained? 

A: Most park staff already have training in various kinds of emergency response situations, however the COVID crisis will likely deepen the commitment for such training, improve the consistency of training across all personnel, and lead to reviewing health and emergency response protocol. In addition, working relationships between local health departments and park agencies will become more common and likely affect daily routines and programming.

Editor’s note:

To reach Vince Lara-Cinisomo, email vinlara@illinois.edu.
 

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Alumni Spotlight—Alex Dam



Q: Why did you pick AHS?

A: I picked AHS due to my interest in the RST program. Recreation, Sport, and Tourism is one of the largest growing industries in the world today and I just knew I wanted to be a part of it. I had a concentration on Sport and really enjoyed both learning and experiencing how much sport brought people together and helped improve quality of life. Sport brought me closer to my loved ones and has helped me create lifelong friendships and when I figured out, I could study this field, I knew I had to take advantage of this opportunity.

Q: Which professors had the most impact on you?

A: Although no longer with the University of Illinois, both Dr. Nuno Ribeiro and LoriKay Paden left a great impact on me during my time at Illinois. Both would walk into class with all the energy in the world, whether it was a 9 a.m. RST 330 (Programming) course or a post-lunch 2 p.m. RST 410 (Administration of Leisure Services) course. Both helped me develop academically in the classroom and professionally outside of it. I have maintained contact with both and have enjoyed seeing them on their journeys as well as sharing mine.

Q: What course did you most enjoy?

A: The course I enjoyed the most was RST 484! A combination of real work experience and finally seeing all your course work pay off was very special. The culmination of my four years at Illinois combined with the start of my professional career made this course truly special. During my internship, I was able to meet and develop friendships with other RST in my program that I did not have the chance to meet on campus and this helped expand my AHS network.

Q: Did you enter AHS knowing your career path, or did AHS help you decide?

A: I did not enter AHS knowing my career path. This was scary to admit and one that I think many students also worry about. AHS helped me decide my career path by developing a curriculum that exposes their students to professional settings. The practicum/internship allowed me to determine what I did/did not want in a career and that is very important. It helped me mold my ideal career without me knowing it at the time.

Q:Did your AHS experience lead to your current job?

A: My AHS experience did lead me to my current job. The internship I pursued during my final semester at Illinois allowed me to secure my first full-time job at ESPN (Format Analyst), which in turn led me to my current role at NBC Sports (Associate Manager Content Strategy).

Q: What was your favorite on-campus experience

A: My favorite on-campus experience is developing lifelong friendships with fellow students and eating at all the awesome restaurants on campus. I love food, so being within walking distance of Green Street was awesome! Those relationships continue today, and I am glad to see where everyone has come since all our RST classes together. It makes me proud to see that we all were able to do something we love and make a career out of it!

Q: What would you say to recommend AHS to a prospective student?

A: I would say take the leap of faith. I too was looking at more prominent majors before I decided to pursue something I loved. You need to understand the industry you are going to takes a lot of relationship-building, persistence, and being able to take rejection/feedback positively. However, AHS will prepare you for all these things and definitely do not hesitate to reach out to peers and alumni like myself. We are all here to help! RST is also a multibillion-dollar industry and is growing every single day. Especially at times like this when we are told to stay indoors without sports, we realize how much we miss going out to our state parks, visiting other countries, and cheering on our favorite teams.

Editor’s note:

To reach Vince Lara-Cinisomo, email vinlara@illinois.edu.
 

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A Few Minutes With … Toni Liechty



Toni Liechty (Photo by Brian Stauffer)

Vince Lara speaks with Toni Liechty, an associate professor in the department of Recreation Sport and Tourism to talk about her research on why people get involved in fitness programs, what keeps them involved, and how life stage and body image impact that involvement.

Transcript

VINCE LARA: Hi, and welcome to another edition of A Few Minutes With, the podcast that showcases Illinois’s College of Applied Health Sciences. I’m Vince Lara and today I’m speaking with Toni Liechty, an associate professor in the Department of Recreation Sport and Tourism, to talk about her research on why people get involved in fitness programs, what keeps them involved, and how life stage and body image impact that involvement.

All right. Sitting with Toni Liechty. Toni, thank you for being on the podcast. I really appreciate it. You know, commonly, when I meet with faculty, I ask them about their inspirations for their research. Because usually, there’s something that inspired you to look at what you study. And so for you, how did you get interested in your line of study?

TONI LIECHTY: So, I think maybe I might be a little different than some folks. I never had any interest in doing research or becoming a professor at all. In my field, in recreation sport and tourism, a lot of people go into the profession. And it’s not as common to go into research. And I thought that’s what I was going to do.

I used to work at a summer camp that was a sport and fitness camp. Which means that a lot of parents sent their kids there because they wanted them to lose weight. And while I was there, I in some ways saw that it was an amazing place for kids to come. I heard some kids say things like, I feel really comfortable at camp because I don’t feel like I’m going to get bullied because of my weight and things like that.

At the same time, I saw some things that were really problematic. You know, kids would share stories of how they would lose five pounds over the weekend and these sort of unhealthy weight loss issues. Another thing that I heard that kind of broke my heart was, I still remember a camper telling me that she said, I love swimming. It’s one of my favorite things to do. But I only swim at camp because at home, I don’t want to be the fat kid in the pool. And it kind of broke my heart that she would have something that she loved to do that would be good for her, but her body image made it so that she felt that she couldn’t do that.

And then I started to hear it more often, people saying, well, I like to play tennis. But I won’t play tennis because people will be looking at me if I were a little short skirt. Or even in other sports like soccer or basketball, I don’t want to run up and down the field and have people looking at my body.

And I thought initially, this was a thing that made sense at this weight loss camp. But when I came home and I decided to do a master’s degree, I started to notice it very commonly. Other people who I wouldn’t think of as having a weight issue still felt uncomfortable about their body.

And I think part of the reason that I really wanted to do a master’s degree was because, as a professional, I looked for information about how to improve our camp, how to make it better, how to address these body image issues in the setting. And I couldn’t find the information that I wanted. I didn’t feel like there was enough in terms of understanding of management of camps and sport facilities and so on. I didn’t feel like there was enough information about addressing body image issues specifically.

So that’s why I decided I was going to go back to school and study this. And I thought I was going to go back to school and study it so that I could come back to the camp and do a better job. But I kind of got hooked on the whole research thing and it went from there.

VINCE LARA: So you never really wanted to teach or anything. But the research part of it kind of sucked you in, I guess.

TONI LIECHTY: Especially in terms of how I viewed that it could make a difference in the professional world and how it could help to sort of make people’s lives better in a very noticeable way or direct way.

VINCE LARA: You know, some of your research looks at why people get into fitness programs and what keeps them there. And I’m interested, what led to that line of research?

TONI LIECHTY: Well, so when I started looking at body image, there’s a lot of research that says that people start out– that having a poor body image might encourage someone to start a fitness program. But it generally doesn’t lead to long term participation. Because if your motivation is just to look good and you start doing something physically active, it’s very unlikely you’re going to see results immediately. And if your only motivation was to see a physical result in terms of your appearance, then that result doesn’t happen so you stop doing the activity.

So I wanted to start to understand what else encourages people to be active, how can we get away from just the appearance factor, help to address different types of motivations that will keep people participating longer.

There’s also a lot of research saying that body image doesn’t lead to the most healthy behaviors. So if I’m trying to lose weight because of the way I look, I’m more likely to do sort of unhealthy dieting, excessive exercise, things that are going to just be focused on the way that I look.

Whereas if I’m motivated by my general health, I want to feel good, I want to interact with my friends, I want to get outdoors, things like that, I’m more likely to engage in healthy behaviors. So the idea is trying to shift people’s motivation and their reasons for physical activity away from the appearance focus and toward other types of things.

VINCE LARA: I’m curious if you ever are asked to consult with, let’s say, Planet Fitness or any of these other sorts of chains that pop up.

TONI LIECHTY: There’s a tension there.

VINCE LARA: OK.

TONI LIECHTY: Because I think there’s sort of an old fashioned thinking that if we can make people feel bad about the way they look, it will motivate them to be active.

VINCE LARA: Interesting.

TONI LIECHTY: And that’s the old school marketing approach, right? If you tell people, oh, you gained weight over the holidays. Don’t you want to lose that weight so that you can look good in a bikini in the summer, that it will encourage people to join your gym. But what we know from the research is that if people join the gym or whatever because of body shaming, then they do not continue to participate. So the difficulty in getting people to accept what the research says as opposed to what may seem a little bit more logical to them.

VINCE LARA: You know, one of your studies looks at barriers to physical activity. And what are some of those barriers and how do you go about trying to combat them?

TONI LIECHTY: I mean, the first barrier I was interested in was just the body image in general, being sort of self-conscious about the way you look. I think for a lot of people– So one of the things that people will report most commonly is that their barrier is time. They’ll say, well, I don’t have time to do it. Yet we know from research that people have time to do a whole lot of other things, right? They have time. Everybody has 24 hours in a day.

So it’s not necessarily how much time you have, but how you choose to allocate your time and what things you prioritize. A lot of people don’t prioritize physical activity because it’s not as easy or enjoyable as pulling out your phone and surfing on social media or doing something that’s more fun.

So one of the barriers, and is going to sound silly, but is just the fact that exercise is not fun for a lot of people. And I am not– I think a lot of people get into studying physical activity because they’re fitness gurus. But I am not a fitness guru. I don’t like going to the gym. I don’t like running. I don’t like working out in the traditional sense.

VINCE LARA: Sure.

TONI LIECHTY: But I like playing tennis. I like hiking. I like doing a lot of things that are active if they have something else that makes them enjoyable. And so for me, well, we also know in terms of research that there is a certain percentage of the population that would probably be active no matter what. They enjoy being active. But that’s a relatively small proportion. And most people, the majority of us don’t particularly like being physically active.

So I’m trying to help figure out how we can make physical activity more fun, more enjoyable, and more of a priority for people. If they have a barrier of just the inertia of getting started, if they view physical activity as a chore, if they think of it as something negative, if they don’t have anyone to participate with, that’s going to be more boring than if they want to do something that’s social.

And then there are a lot of barriers that people face just in their community. They face just the cost. We even hear people say that they don’t go to an activity that’s relatively low cost even if it’s only a couple of dollars. If their income is very low, that couple of dollars on a regular basis is not something they can afford.

Being in their local neighborhood, a lot of people are not willing or able to travel a long distance to work out at a gym or to hike in a park or something like that. So it needs to be relatively accessible to help people overcome that inertia of getting out and doing something active.

VINCE LARA: So what do you try to do to combat those things? Is there a movement that you– do reach out to, let’s say, a local park or community or something like that?

TONI LIECHTY: One of the things that we’ve been doing– So, I’m particularly interested in different life stages. And one group of people that are particularly inactive are older adults. And so, we’ve been working a little bit with Aurora Park District to find out what they do to help get people more active and what they do that is successful and is less successful.

And some of the things that they’ve been doing, one thing that they do is they have a punch card system so that people can buy a punch card. And every time they go to a class, they just take one punch. And that makes it so that they’re not paying for a whole class if they know that they’re not going be able to come every time. It makes it more cost effective. It also makes it feel less overwhelming to pay, say, a large amount of money for a session if they can’t afford it all at once.

And they make the classes fun. They make sure that there’s variety from class to class. They have fun music. They do fun moves during the act during the process. They encourage social interaction so that you come out come out and you hang out with your friends and you all laugh together and have a good time together. And it may sound silly, but fun is a pretty enticing element of any kind of leisure activity. So specifically for physical activity, which is not viewed as being very fun, if you can make it fun, that’s going to get people coming back.

VINCE LARA: You talked about looking at specific segments of people. So one specific segment you look at is women who play tackle football, really interesting. How did you get involved with that?

TONI LIECHTY: So I actually knew someone. She was a mature student who had come back to school. And she took a class from me and I was talking a little bit about body image. And she came up to me after class and said, this really resonated with me because I’ve always had a poor body image because I’ve always been really big. And I wanted to do things like figure skating. This was when I lived in Canada and figure skating’s very popular.

She said, but I never felt that I could do figure skating because I don’t have a body for it. And as an adult, I started playing tackle football and I realized that suddenly, instead of being a negative thing, my size was a positive thing. People appreciated, they wanted me on their team because I was big. So I thought, that’s such a unique setting. That’s such a unique sport that celebrates a bigger body, which is very uncommon for women.

You know, I used to do gymnastics or I played basketball or softball or tennis, different sports that have a sort of body that’s an ideal. And when I started talking to these women on the team, they said, what’s awesome about football for women specifically is that we can be any size that we are, whatever our body is now, and there will be a position that suits us. So instead of me trying to make my body be the way that the sport requires, I have the body that I have and I just find a position on the team that suits the way that my body is. And that makes a big difference in terms of the way I view my body and appreciate what my body can do instead of how my body looks.

VINCE LARA: Interesting. That’s a league in Canada for women who play tackle football?

TONI LIECHTY: Yeah. And there are leagues in the US, too. They’re just not as well-known.

VINCE LARA: Really interesting. You know, Illinois is an R1 university. So research projects are your bailiwick, right. And typically, there’s always a lot in your pipeline. So what have you got going on that you’re really excited about that you’re ready to talk about? It’s at that stage that you’re ready to talk about?

TONI LIECHTY: I think the thing that I’m kind of focusing on right now is a study I’m doing on roller derby. A colleague of mine out of Eastern Illinois University had kind of an in with some local roller derby leagues. And we did, actually, a photo voice approach where we asked the participants to take photographs of what roller derby means to them.

And they took photos of themselves doing derby. They took photos of their outfits. They took photos of their team, their family, and so on. And we interviewed them asking, why did you take these photos? Tell us about your experiences with roller derby.

And in some ways, there were some similarities to the football study in that they said, it’s a really cool sort of empowering sport that celebrates your body instead of telling you to fight your body and make it a certain way. That sense of celebrating your body as it is also encourages you to keep participating because there’s not a constant frustration that my body’s not correct, quote unquote, for this sport.

They also talked a lot about the social aspect and how they felt a lot of social support with the team, which kept them coming back. And a lot of people talked about how participating in that sport in that moment served a really valuable need for them. Like maybe they were going through a divorce or dealing with a health issue or something like that. They found this team and this sport and they were able to enjoy doing something physically active. They felt strong and empowered. They had this social network. So it really filled a lot of needs in their life.

And again, I think that’s one thing that we sometimes miss out on about physical activity. A lot of times, if you’re thinking, OK, I have 30 minutes in the day or a couple of hours in the day. If I can just only get physical activity out of it, that might not be a good enough use of my time. But if I can get physical activity. I can also get fun. I can also develop friendships. I can also develop connections in the community and all these different things, then that’s much a better use of my time, more efficient use of my time.

I don’t know that they all said it in those exact words. But a lot of them just talk about getting multiple benefits from participating in a given sport. And that’s another way that I think we can help promote ongoing activity and physical activity, or ongoing participation in physical activity.

VINCE LARA: My thanks to Dr. Liechty. For more podcasts on Illinois College of Applied Health Sciences, search A Few Minutes With on iTunes, Spotify, iHeartRadio, Radio.com, and other places you get your podcast fix. Thanks for listening and see you next time.

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A Few Minutes With … Bill Stewart



AHS media relations specialist Vince Lara speaks with Bill Stewart, a professor in the department of Recreation, Sport and Tourism, to discuss Stewart’s research on the development of parks and conservation areas to enhance a public sense of place and promote environmental awareness.

Transcript

VINCE LARA: This is Vince Lara in the College of Applied Health Sciences at the University of Illinois. Today I spent a few minutes with Bill Stewart, professor in the Department of Recreation, Sport, and Tourism to discuss his research on the development of parks and conservation areas to enhance a public sense of place and promote environmental awareness.

And, Bill, I like to ask all the faculty when I meet with them this question. And that, is what inspires your research?

BILL STEWART:Yeah. Well, Vince, thank you for inviting me to be at this podcast. It’s really great to be here and to talk with you about this.

VINCE LARA: You bet.

BILL STEWART:What inspires my research? There’s a handful of things that do that. When I was a child, I was born and raised in Michigan. And my family was very much an outdoor enthusiast family. So I went to a lot of parks. I liked all four seasons. Winter activities, springtime romps, and summertime camping and swimming. I’ve always enjoyed being out in nature. And so that sort laid a foundation.

I went to my various programming. I had a previous life before I was an academic, and that previous life took on a couple of different job changes. I spent two years working for an oil company, and as a marketing technologist in a chemical and petroleum additives division. And that was really interesting to get a view of what life was like from the business side of an oil industry. I realized that there were some things that bothered me about the imprint that oil industry left on the environment, and I knew that they’re working hard at trying to reduce waste and pollution. But I thought it’d be better to maybe get more information about what I need to work for an oil company, or any sort of business to help with the environment.

And then I went back to school for my MBA at the University of Chicago. And I went to work for a consulting company, a worldwide consulting company. And I was in their construction engineering systems division. And I went around to a lot– I thought it’d be great to be a consultant where I help people with what they need to do.

And I found myself working for a company that built large petrochemical refinery plants in various places. I read some of their cultural impact statements and their environmental impact statements. And I thought to myself that there’s so much more to valuing nature than simply how many natives to move from one place to another, or how flat they need to make the earth to put the cement slab on to make it a refinery.

And so I went back to school at University of Arizona and the School of Natural Resources for another master’s and a PhD. Looking largely at forestry and watershed management, but I cared not so much about technical aspects of that. But I cared about how communities and individuals relate to development of natural resources. And that’s led me on this journey that I’ve been doing now for, gosh, 35 years or more. Where I really like to understand what other people think about nature, about why they value the places that they do, what some of their meanings are, and appreciate ways in which they connect with the natural environment.

VINCE LARA: You got your undergrad at Illinois, correct?

BILL STEWART:Yeah, I came here from undergraduate. I was in chemistry here. And I love learning about chemistry. It was just a fabulous undergraduate experience for me. And so it’s sort of need to come back to my alma mater to teach and do research.

VINCE LARA: What led you to academia? Because, like you said, you had this career before teaching. So, what was the path here?

BILL STEWART:Yeah. Good question, Vince. I can tell you’re good at this. What led me to an academic was that I’ve always liked reading and writing. And I came to find out during, let’s say my previous life, that I liked reading and writing what I want to read and write about. And I thought that an academic– although I clearly have some large public values that I work under at University of Illinois, I care about community well-being, public health, sustainability. Those are large questions that drive my research. But I could choose ways in which I implement those strategies through my teaching and scholarship.

And I found that the life of the academic to be one where I could be very productive, and I could blur the lines between my work and my let’s just say non-work time. I really like doing what I do. And one of the interesting things is when people ask me if I’m going to work this weekend– friends of mine in the community– I have to pause a bit. Because I’ve always, I guess, worked on the weekend. I just like to read and write about things that I care about in my teaching and research.

VINCE LARA: Interesting. So, your research involves conservation planning. Can you talk a little bit about that?

BILL STEWART:Yeah conservation planning, it’s a really huge concept. And my window into conservation planning has to do with bringing in stakeholders. Stakeholders are those people who are affected by or can affect environmental decision making. Often of a public need nature, like building a park, or developing a wetland, restoring a prairie. Those would be examples of environmental park development projects.

And for me, conservation planning is about working with communities to, at least in the Midwest here, to look at this corn or bean field on the outskirts of town that’s going to be a new development, and ask themselves to imagine what would that be like as a park. So they see it as a current cornfield, and they’re are wondering how to imagine what they need to be when they make that into some subdivisions and divide that up.

And to some extent it’s about land use planning, but to another extent it’s also about adding value to people’s lives. Each town has their unique heritage and their sense of identity on a landscape. And it’s fun to work with communities to understand what their own sense of history is about. And often, parks tend to be emblematic of those kinds of values that people have had historically in any given area their relationship with the locale.

For example, I think of Urbana and Champaign. They’re supposedly twin cities in ways that were clearly fraternal twins. You’ve got Urbana, whose parks are largely natural areas. They have this relationship with nature that says, nature should be restored and sort of untouched by humans. That the best kind of nature, the idealized park, is an environment where people are there to visit. And we’ve restored sort of a pristine nature, to some extent. Champaign parks are very different. Champaign parks have more of, I want to say, a progressive narrative of humans and nature. Where humans play a role of gardening, and they make them beautiful, and they’re meant for places for people to walk and have activities.

So although that they still have some very similar amenities, Urbana Park District has more natural areas. Champaign Park District has more cultural areas. And they’re very different views of what each town is like.

VINCE LARA: Interesting. Are we getting better at quantifying what a park means to an area? Whether it’s economically, or in non-tangible ways, are we getting better about understanding what green space means?

BILL STEWART:Yeah, that’s a great question there. I think of the notion of, what does any sort of environment mean as being one of place? The concept of place and place making really underscores a lot of my research. A sense of place is a uniqueness of a meaning that people feel as attachment to an environment. And their sense of place at a personal level where you might think about your grandmother’s pasture, and the personal relationship you have with that pasture, or your grandmother’s backyard.

When I think about community sense of place, is there something collective about the community that makes its relationship with its local environments unique to that locale? And so, your question is, are we getting better at quantifying that? Just to step back from that, I’d like to think we’re getting better understanding those relationships. Those relationships come in many kinds, as you mentioned. There’s the economic valuation, there is a personal valuation, there’s sociological, there’s emotional, there’s spirituality. There’s all sorts of ways in which we connect with environments.

And I’m going to say that we’re just tapping the surface of the iceberg in understanding ways that people and communities have come to identify and care about their environments. And that kind of research is urgently needed. We’ve got, at least when I was first born back in 1955– I’m dating myself here– there is 2.5 billion people on the Earth. Right now I think we’ve got 7.5 billion people on the Earth. So in my lifetime alone– I’m 65 this year– the Earth’s population has tripled. And in that time period there’s been– I’ve never noticed any one year the increase in people. But across my lifespan I’ve noticed there is coming to be a scarcity of wild lands, of open space, of wetlands, of spots that you could go out and enjoy nature.

And so I think that the more information we have about how people connect with an environment, I think the better off we’ll be as a society. Because we need to know that those empty spaces, supposedly that really are out of production, in fact are really valuable to people.

VINCE LARA: Now, you direct the Park and Environmental Behavior Research Lab. And as a researcher, you always have projects going on. Are there any that you have going on currently that you’re– you’re excited about all of them, I’m sure. But are there any that you want to talk about that are top of mind for you?

BILL STEWART:Yeah. You’re right on that. I’ve got the neatest group of graduate students and research projects that I’m currently doing. And they’ve added a lot of value to my life and my students’ lives. I guess there’s two that come to mind.

One has to do with the evaluation Chicago’s large lot program. As you may know, there’s an urban vacancy problem across most of the world’s cities. And it’s particularly acute in the northern tier of this country, through the Rust Belt, I’m going to say. Where people have moved out of the city and urban areas for various reasons. Often they abandon their house, and they abandon their house. At times, a city will come in and fold the house into its foundation, or just haul it off. And so this left with what was once a thriving neighborhood in an urban area has become a lot of empty lots there.

Just to give you some examples of this, Philadelphia has about 40,000 vacant lots. Buffalo has about 15 vacant lots. Cleveland about 25,000. Detroit has 125,000 vacant lots to the tune of 25 square miles in Detroit. Chicago has about 35,000 vacant lots. And I will say that these vacant lots are not evenly distributed around the city. They happen only in certain neighborhoods. And what Chicago has done, which is very innovative and quite bold, they developed this green healthy neighborhood plan in 2012. And a cornerstone of that plan to sell off these vacant lots to someone that owned property on the block for $1. And so for $1, if you own property on the block, you could purchase let’s say in the vacant lot next to you and do whatever you wanted to with it.

And so I’m evaluating the social and environmental impacts of that large lot policy. And, it’s good news. We found that it connects people to their sense of place, it connects people to their neighbors, which their neighbors help them further garden their spot, and they help to pick up debris. They’ve come to know their neighbors in a tighter fashion that creates this sense of place that was much stronger than what it used to be. Where the lights used to have a past, because it wasn’t– people would look out on the block and say, wow, that’s where so-and-so used to live, that’s what this other family used to live. And now they see empty lots. So it sort of was a lot with a past and not a future.

Now with this large lot policy, these lots have been bought up, now have a future for them. And so these neighborhoods, the people who stayed behind, they care deeply about their neighborhoods. They stayed behind not because they’re desperate. But because of family or community reasons, they decided to stay and slug it out through the hard times. And now they’re finally getting rewarded if they own property. They can, if they want to, purchase that lot and create a new vision of what that block could be by repurposing a once vacant lot.

VINCE LARA: Now, you’re obviously excited about the large lot research that you’re doing. Is there other research– and I like to call these moonshot projects, because they’re kind of off into the distance. They might not be attainable currently. But are there things that, given the resources and the time and the amount of graduate research assistants you need, that you think about? That you write down, you scribble on a piece of paper maybe at 3:00 in the morning and you’re like, oh, I wish I had the time to do this.

BILL STEWART:Yeah, that’s a really good question. So, I should step back just a minute and say that my research all revolves around a concept called place making. Where people, families, communities, individuals, they aspire to make their place something different and better than what it currently is. And that’s where the large lot project comes in. It’s about place making in an urban environment.

I guess I would continue on that line, as long as we’re talking about the large lot project, there is another moonshot project that deals with more of an urban ecological nature. Where I really have partnered with my colleagues Carena van Riper in Department of Natural Resource and Environmental Sciences, Paul Gobster, who is a landscape architect with the Forest Service. And Alessandro Rigolon, who’s a planner now with the University of Utah. That’s the large lot team.

There’s another forthcoming possibility, and I hope we get the invitation through the National Science Foundation, to invite us to submit a full blown proposal for what’s called a leader project, or long term ecological change for urban areas. And that’s largely working with ecologists out of Chicago that are based in various universities up there. And they’re looking for ways to couple social issues along with ecological issues. No longer can we study the ecology of a system and not be concerned about what– let’s include people in this ecological understanding.

So, I think it’d be really a neat challenge for myself and my students to do a more stronger coupling of healing communities with ecological communities, and try to understand just a baseline description of what is the nature of that relationship. And to some extent, are there interventions that can happen through policy triggers that the city can do– much like the large lot program– to further facilitate a healthy social ecological resilience? To make human communities more ready to respond to changes in their future.

VINCE LARA: My thanks to Bill Stewart. To hear more about Illinois and the College of Applied Health Sciences, find our podcast on iTunes, Spotify, and iHeartRadio by searching a few minutes. See you next time.

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Podcast: A Few Minutes With … Brandon Peters



Brandon Peters (Photo courtesy of Division of Intercollegiate Athletics)

Vince Lara of the College of Applied Health Sciences speaks with Illinois starting quarterback Brandon Peters, a graduate student in the Recreation, Sport and Tourism department of AHS.

Peters, who got his undergraduate degree at Michigan before transferring to Illinois, talks about why he picked RST and what he enjoys about the classes.

Transcript

VINCE LARA: This is Vince Lara at the College of Applied Health Sciences at the University of Illinois. Today, I speak with Brandon Peters, starting quarterback for the Illinois football team, and RST grad student.

I’m talking with Brandon Peters, who’s the starting quarterback for the Illinois football team. So Brandon, how much did graduate programs– in terms of deciding where you wanted to continue playing– how much did the academics part of it, and how much, honestly, did the football playing part it have a play in your decision?

BRANDON PETERS: I would say football was the main focus for me. But, you know, when I came on my official visit, they kind of laid out the academic plan for me. And, you know, kind of weighing my options. Illinois being the university that it is, they offered the RST program for me to be in, and sport management was always something I was interested in at Michigan. And I just thought it was a great opportunity to come to Illinois, also at the academic level.

VINCE LARA: Now, you’re taking some online courses, what I had read. But you’re on campus obviously a lot. Have you run into any of your professors? Or have you had a chance to interact with any of them?BRANDON PETERS: Not yet, but I’m going to set up a meeting with the RST– I forget. Tiger?

VINCE LARA: Mm-hmm.

BRANDON PETERS: (Prof.) Tiger. Yeah. I’m going to set up a meeting with him, and just get to know him a little bit, and talk to him.

VINCE LARA: Now obviously, football’s the goal. Right? Ultimately, whether it’s the NFL, CFL, XFL, or whatever it is. But if that doesn’t happen, or even thinking post-football, do you have any ideas? Like, maybe RST hopes? You know, like you can work as a GM, or you can work in– you’re doing sport management as your focus, right? So what have you thought about post-football?

BRANDON PETERS: I really haven’t thought much into it yet. I still have another year to play. When it gets to that time, I think I’m going to think at it in more depth. But like you said, I’ve always thought about staying in the sport world, since I’ve always been so close to it my whole life. I think this will definitely help me propel myself into the future when I get to that point.

VINCE LARA: You’re from Avon, Indiana.

BRANDON PETERS: Yeah.

VINCE LARA: So did the proximity of Illinois play a big factor in deciding to come here?

BRANDON PETERS: Yeah. I mean, the other school that I had a lot of interest in too was Miami, Ohio, which is even closer than Illinois. Being able to stay at home was a great opportunity for me. And then just to be even closer to my family, and they could come to even more games. You know, my elders, my grandma and grandpa can travel well to games. So you know, it’s nice to have that.

VINCE LARA: Definitely. One last question I have for you. What classes are you taking right now?

BRANDON PETERS: RST 515 and 512.

VINCE LARA: 512? What are those courses like?

BRANDON PETERS: Organization and marketing.

VINCE LARA: My thanks to Brandon Peters. This has been A Few Minutes With.

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A Few Minutes With … Alan Nathan



Alan Nathan

At the Sapora Symposium, University of Illinois emeritus professor of physics Alan Nathan speaks with College of Applied Health Sciences media relations specialist Vince Lara about his research on the physics of baseball.

Transcript

VINCE LARA: This is Vince Lara at the College of Applied Health Sciences at the University of Illinois. Today I spend a few minutes with Alan Nathan, emeritus professor of physics at Illinois, and renowned baseball physicist. Alan recently gave a presentation at the Sapora Symposium on the campus of Illinois.

Alan, Rob Arthur, who you know, recently wrote about the baseball– “Did they dejuice the baseball? Did they rejuice the baseball? The answer is both, depending on the day.” I’m wondering what your opinion is.

ALAN NATHAN: Well, the thing that Rob did was he looked at so-called drag coefficient. So it’s a measure of how much speed the ball loses as its going through the air. So it’s a very important factor for fly balls. The more the air drag, the less likely it is to be a home run. Turns out, you can measure these things actually very, very well, just with all of the pitching data that we have from Statcast. We have thousands and thousands and thousands of pitches that we can analyze, and if you look over the last couple of years, and even within any given year, you see a lot of fluctuations up and down of this quantity, suggesting that the ball itself is quite variable from one ball to the other, and you see changes from year to year. So for example, in 2018, the drag was somewhat higher than it had been in 2017. The ball didn’t carry as far, and consequently fewer home runs. Things reversed again in 2019, where the drag was down– home runs were up. And then the post-season happened, and home runs are up, home runs were down, and then they were up, and it became a rather confused situation. I think it’s probably fair to say it’s still a somewhat confused situation. Although one thing I would say about the postseason, of course– you have fewer games being played than on a typical day during the regular season, so you sort of have to take that into account. But–

VINCE LARA: And better pitching, too.

ALAN NATHAN: And better pitching, colder weather on the average. I mean, there are all kinds of things you have to take into account.

VINCE LARA: Mm-hmm. OK. You know, Rob also wrote at the beginning of this season, that the ball had lower drag, and that was something that was later corroborated by MLB officials. Your 2014 study however, found that the primary reason for variation is due to a difference in the drag properties of different types of baseball. And there’s even variation within a given type. So are you talking about the seam height, or are you talking about the inside of the ball, are you like– what sorts of things were you looking at in that study?

ALAN NATHAN: Yeah. Well, the study that I did in 2014 was entirely simply looking at trajectories of baseballs, and measuring how far they’d gone. We didn’t dissect the ball or do anything on the inside of the ball. What we did do is we did measure the seam height, and we found that there was a definite correlation between the seam height and the drag. So the higher the seams, the more drag, the less well the ball carries. We found that particularly when looking at different types of balls. So at the time, the NCAA was using a raised seam baseball. They have since switched to a flat seam baseball. And we definitely found that that raised seam baseball simply didn’t carry as far. In fact, the fact that the ball didn’t carry as far led the NCAA to switch to a flat seam ball, to basically get more home runs.

VINCE LARA: Right.

ALAN NATHAN: So we didn’t look at the interior of the ball, we didn’t look at the seams. Now in our initial study from Major League Baseball, which took place in 2017– the report was issued in 2018– we were looking at the home run increase over the 2015-17 period, and we found you could pretty much attribute all that increase in home runs to drag. However, we really were not able at that time to figure out what exactly changed in the ball that would lead to more drag– or less drag, and therefore more home runs. Now for sure it’s true that, as I said, the drag was up, homers down in 2018, and the reverse in 2019. The home committee of Major League Baseball sort of got back into action around mid-season this year, and we’re–

VINCE LARA: Which you’re part of.

ALAN NATHAN: Which I’m part of. And we are getting close.

VINCE LARA: OK.

ALAN NATHAN: We’re getting close to the point where we’re going to go public with our findings.

VINCE LARA: Interesting.

ALAN NATHAN: I can’t talk about it, what they are, but we’re getting quite close to that. Hopefully maybe at the Winter Meetings, which will be in a few weeks.

VINCE LARA: OK. You know, Rob Manfred has said– and Rawlings has said– that the baseball recipe remains the same, regardless of year. However, Meredith Willis, who you also know, and Rob Arthur concluded this year that ball construction was different, including lower seam height. Do you have any insight into that? Like, how that happens? If baseball’s saying it’s not– you know, baseball’s saying that the recipe is the same.

ALAN NATHAN: Well, for sure. I believe it’s true that the recipe is the same. I mean, I really do believe– I visited the plant in Costa Rica where the balls are made a couple of years ago. We’ve talked extensively with people from Rawlings. There are changes that are made, but largely due to the fact that you’re dealing with organic materials– wool, leather, cotton– and there’s variation in those materials. So– but the process really hasn’t changed. There could very well be differences from one ball to another within a given year, differences in average properties of the balls from one year to another, and that’s just a natural consequence of the materials that are used and the actual process that’s made. I mean, there’s a lot of hand work that’s done to create a baseball, particularly sewing the cotton threads through the leather on the outside– that’s all done by hand.

So for sure, Meredith Wills has taken some balls apart, she’s found differences from one year to the next. Her latest article came out, in fact, just yesterday, and she looked at the postseason balls, and– OK, she drew some conclusions there. What she hasn’t done– because she really has no way to do it– is to show in any conclusive way that whatever changes she does see actually affect the drag on the ball. That is something that we, our group, is actually uniquely able to do, because we can take baseballs– we have large samples of baseballs, we can take them into the laboratory, we can measure their drag with very, very high precision, much higher precision than you can actually measure by tracking pitches in a ballgame. And we can measure seam height very accurately, we could measure the roundness of the ball, we can measure the thickness of the seam, and the surface of the ball. I mean, the drag is largely a surface effect. It’s the air interacting with the ball, and the only thing the air sees is the surface of the ball. So you know, you could pretty well isolate it. Is it– to be something associated with the leather, the smoothness of the leather, for example? Or something to do with the seams? And if you look at a baseball, there’s a lot of little holes there in the leather, and the seams are sticking up, and there’s a lot going on there, and no one has been able to model this from a fundamental physics point of view from First Principles. So ultimately, you’re stuck with just doing the best measurements you can, which is I believe what we’re able to actually do.

VINCE LARA: Now, the very fact that Major League Baseball has your committee, and the very fact that you looked at things like a humidor in the Diamondbacks’ park in Chase Field, says to me that Major League Baseball is concerned about this explosion of home runs. Now–

ALAN NATHAN: I have no inside information.

VINCE LARA: OK.

ALAN NATHAN: I don’t question people’s motivations at all, so I can’t say what’s on their mind. I don’t interact directly with Rob Manfred.

VINCE LARA: OK.

ALAN NATHAN: I do interact with the people I interact with– Reed MacPhail. MacPhail’s a famous name in baseball, this is the fourth generation MacPhail.

VINCE LARA: OK, fourth generation.

ALAN NATHAN: And Morgan Sword is the other person I interact with. And I can tell you, from having talked with him extensively, that– I don’t know what their bosses are thinking, but they for sure are very concerned.

VINCE LARA: OK.

ALAN NATHAN: And I can also say that having–

VINCE LARA: Are they concerned because it’s affecting the integrity of the game?

ALAN NATHAN: I guess– I don’t know. Look, I don’t want to characterize why they’re concerned. I know they’re concerned. I mean, maybe they’re just concerned because they’re getting a lot of bad publicity, I don’t know.

VINCE LARA: Right, right.

ALAN NATHAN: But they are concerned. And I know Rawlings is concerned. I think Rawlings is largely concerned because of bad publicity.

VINCE LARA: Sure.

ALAN NATHAN: They really don’t like all the bad publicity they’re getting, and sometimes they’re even a little defensive about it. But all by way of saying, that I think they’re– I believe, personally, that they’re all honest brokers, that they really are– for whatever their reasons– are trying to figure out why there is an increase in home runs. If the ball has changed, what has changed? How can we, going forward, better control the production of the ball? And I really do believe that they are genuinely concerned about that, but I don’t know their motivations for being concerned.

VINCE LARA: I’m going to ask you something that I asked Charlie Young, who was on an earlier podcast. Which came first for you, your love of baseball or your love of physics?

ALAN NATHAN: It’s an interesting question. So I like to tell people that I have been a physicist all of my professional life. I’ve been a baseball fan virtually all of my life. Now, it is true that I had a long career as a nuclear physicist– faculty member here at the University of Illinois, teaching physics, doing research. And it was really well into the game that I got interested in baseball. So although I’ve– in applying physics to baseball, I’ve been interested in baseball, but in the specific job of applying physics to baseball, it’s been much more recent. It’s been over 20 years, but still I was well into my career when that happened.

VINCE LARA: What sparked that?

ALAN NATHAN: Interesting question.

VINCE LARA: Yeah.

ALAN NATHAN: There’s actually an interesting story. So the physics department has this outreach program where we give talks on Saturday mornings– used to be for high school honor students, but now they’ve opened it up to the public, they call it Physics for Everyone. And way back in 1997, it was my turn to give a talk. And normally the faculty talk about their research but they present it in a way that the general public can understand it. So I was thinking of doing something like that, but then there was this book called The Physics of Baseball, written by another physics professor, that I had had in my bookshelf for about five or six years. I bought the book, I thought I’ll do this one someday, but I never read it. All right, so then I said, you know, I’m going to talk about the physics of baseball, which will force me to read the book, and I’ll learn something and it’ll be a one shot deal but it’ll be kind of fun. And it would have been a one shot deal, never to be returned to, except that there was a News Gazette reporter in the audience who interviewed me afterwards, wrote it up in the front page of the Sunday paper, and then everyone started calling me up to give talks, and this and that, and then it just sort of blossomed from there.

VINCE LARA: My thanks to Alan Nathan. This has been “A Few Minutes With.”

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COVID-19: A World Without Sport Podcast



Transcript

VINCE LARA: Hi, and welcome to another edition of A Few Minutes With, the podcast that showcases Illinois’s College of Applied Health Sciences. I’m Vince Lara. And today I’m speaking with Mike Raycraft and Jon Welty Peachey, professors in the Department of Recreation, Sport, and Tourism, to talk about the impact of a world without sport during the coronavirus outbreak.

All right. Jon Welty Peachey and Mike Raycraft are with me from Recreation, Sport, and Tourism. And we’re talking about the state of affairs due to the coronavirus, novel coronavirus, and how it’s impacting our world in terms of, this is the first time all three of us have been through work stoppages in all the sports. But this is the first time on a global scale where we’ve had no sports activity.

And I’m wondering, Jon, I’ll start with you on this, because you’ve worked on sport development and how it impacts countries. For you, can you tell us what kind of impact a world without sport has on– let’s even start with a really low, ground-level community, and then a city-state, and even a country.

JON WELTY PEACHEY: Sure. And besides the economic impact, which is certainly huge, one of the things that’s happened is, I like to think of it as we– in communities, we have what’s called a “third space.” We have home, we have work. And those are places that we spend a lot of time.

But we also need what are called “third spaces” or “third places.” And these are venues, places we go where we experience community, where we are social with others, where we bond, where we relax social norms in some ways, make connections. And we’re in an age right now where we don’t have these third places.

And sport provides those third places in many respects– when you think of the venues, the arenas, the stadiums, going to the local pub to watch the game, gathering at somebody’s house to watch the game. So right now we’re socially distancing. And we’re taking away these third spaces, these places, which I think is going to have some profound impact in terms of how people at the local level can experience community. Maybe some creative ways will emerge to do that.

I think there’s going to be impact broader, at the national, at the international levels, when you think about how sport has played a role in building community and bringing together disparate others from various backgrounds. And we don’t have that right now. Hopefully, we will again in the future. But we’ve removed that context at the present moment.

So I think the impact is going to be profound when you think about the social adjustments that we’re going to need to make in the very near future. My hope is that we come up with some creative ways, that we haven’t thought about yet, to perhaps provide that connection, whether it’s through sports or other types of leisure services that can still help people experience those third places which are so vital for us.

VINCE LARA: Jon, let me ask you another question. Do you think that if the sports leagues had decided to play without fans, there’d still be that element of– people would still be able to plug in, even without being able to attend?

JON WELTY PEACHEY: Well, I think so. But I’m not sure that that would have been the right thing to do, when you think about where we are right now, and the fact that we have athletes and coaches testing positive for the virus. You know, when we think of the broader picture, what I think we need to do to really help society deal with this pandemic, should we continue to provide that content and expose our athletes, and coaches, and referees, and trainers and such to potential long-term effects of the virus?

I’m not sure it would be worth it. Even though we’re missing this social element, I think we have to think about the greater good in some ways, and the health of the athletes, the coaches, and the staff that would still have to be involved and be in the stadiums and the arenas.

VINCE LARA: I wonder where– and either of you can answer this. What do you think of the IOC deciding not yet to pull the plug on the Olympics?

JON WELTY PEACHEY: I can leap in there again. And Mike can certainly fill in, too. But personally, I question that a little bit. I know why they’re hesitating, simply because of the magnitude of the scale of that decision. But one of the things that it does, though, is when you think about– where are the athletes training now, and how are they training?

And are we saying that we don’t care about their health right now? So essentially, if an athlete has been training all these years, and the Olympic games are still on, they still have to somehow keep that level of fitness and on-point readiness with their sport. And how are they going to do that and not be at risk?

So where do they train? How do they train? I think there’s a lot of questions there. So we’re saying, yeah, we’re going to still do the event, but you need to go on training as you normally would to be able to qualify and such. So I’m not sure I agree with that personally, when you look at the greater good.

And as well, all the other events that have canceled, not just in sport, but across the board, and concerts, and music festivals, and all of the really social places and events, big events that are postponing. I’m not sure about that decision. I’d be interested in Mike’s thoughts on that as well.

MIKE RAYCRAFT: Well, I was chatting the other day with a colleague of mine that was an Olympic athlete in 1980 on the US Olympic team. And so the president for the plug being pulled is there. And we talked about it, and here we are 40 years later.

And looking back, I think, you know, it was kind of agreed that was the right decision, that sometimes things are just bigger than a sport event. This is one of those.

VINCE LARA: Let me ask you– what do you guys think– is there a different impact depending on size of country when these events are canceled? In other words, the Olympics canceled in the United States, it’s certainly a big event here. But it’s not as big as it is in another country.

So does the cancellation depend on scale of country or importance?

MIKE RAYCRAFT: Oh, absolutely. I mean, the United States has got– with a high-end college and professional sports, they can focus on that. Or you get this in smaller countries around the world– the Olympics is the whole party. It’s their opportunity to compete on a national stage.

So yeah, I think it’s a bigger deal in other places. It’s a big deal here, too. But, you know, we have alternatives that other countries don’t.

JON WELTY PEACHEY: Yeah, I agree. I agree with Mike. You know, I think it is scalable. I think the impact, certainly for certain countries, as Mike said, you’re gearing up for an event where you do have perhaps a little bit of prominence. You excel in a certain sport or activity. And it provides that national identity. It provides that rallying point for citizens in a country and such.

So to remove that, I think the effect would be more pronounced for certain countries, whether it’s based on size, or based on how sports has been developed in that country. We have some countries that might be large in size but still, sports is not as developed as it is here in the United States.

So yeah, the impacts are going to really vary by a lot of different factors, I think, for nations here. But really, I think, we have to do what’s right, and think about we’re all in this together in many ways. And we don’t want to think that, I think, one event, such as the Olympic games, is more important than the health of the world. And I think that’s a very myopic view, to have that.

So perhaps we’ll still be able to host it in some modified fashion, based on how things go the next month or two. But I think we have to think about the greater good. And I hope our sport executives and those making decisions will do that, will keep the greater good of society in mind.

MIKE RAYCRAFT: One of the things that’s come up in my classes last week was a conversation about the Olympics, and how the future could be where it goes to having just from one host city to make it a worldwide event, where you host in wrestling one place, track and field one place, basketball one place, and kind of divide it up instead of having it in one host area. Which was interesting, because it seemed that it would provide more people the opportunity to go to live events. It would maybe help out in terms of security and whatnot.

And it kind of makes me think sometimes, is this the type of thing which could maybe trigger that type of a thought, where it’s a worldwide games where it’s spread out? Or one city isn’t taking all the expense and all the heat. You could spread her out across the globe.

VINCE LARA: You know, economically, obviously is the biggest hit that a world without sport delivers. But does it deliver a bigger hit to us psychologically or physiologically?

JON WELTY PEACHEY: Yeah, it’s a great question. And I think both. I’m not sure you can get into degrees. I think psychologically, it is very, very important, and when you think of the identity that many of us have with regards to sport– and not just athletes, but fans, and highly identified individuals, and those that work in the industry. When we have something removed from us that we’re so invested in, whatever that might be, that can lead to a lot of psychological challenges for people, from depression, to lethargy, to all kinds of things.

And I think we’re going to have to find ways to help people in this time think about, where do we get our identity from? And so you think of athletes that are so identified with their sport. And that’s all we have ever known and done. And then all of a sudden, in a matter of an hour your season’s over. Or these decisions are made that take away what you do.

If you’re so invested and identified in that sport that you have basically nothing else, I think that’s where the psychological impact is going to be, in my view, really pronounced, that I think we’re going to have a role for sports psychologists and other health care professionals and mental health professionals in the coming days to reach out and to help those that are really affected by this– and I’m talking athletes here right now– to provide some services, to really help them get through this. I think that’s going to be vital and important.

MIKE RAYCRAFT: One of the things that I’ve seen that I think is interesting is with youth, especially. Kids say under 20, esports, and online gaming, and whatnot has helped them a lot in terms of connecting. And the kids are able to play and be together that way and connect. Or I don’t think the younger generation is going to be as impacted, perhaps, as 20s, 25 on up. They’re finding an outlet.

And then that makes you wonder, hey, where does that go? And how does that impact kind of the role of e-gaming and esports in the next five years?

VINCE LARA: Jon, in terms of youth sport networks, since you deal a lot with this, and the construction of them, how long does a youth sport network have to wait to restart based on what the major league sports do? In other words, if baseball restarts in June, do Little Leagues, let’s say, they don’t start till July to make sure?

JON WELTY PEACHEY: Yeah, that’s a really good question. I think I’d like to see that there would be some pause, there would be some gap, or some time that we do wait. Particularly, when you think about children, and youth, and being in these spaces right now, I don’t think it’s imperative that it’s all aligned, that Little League must start, say if MLB goes back, or when the season might start, that that’s all aligned so much.

Again, I think we have to think bigger than that, and think really about the welfare, and safety, and the health of the kids and the youth. You know, if there is a little bit of a delay as we see– you know, as the CDC is saying, there could be multiple waves of this virus that kind of peaks and goes down, and then comes up and there’s– we want to be certain that we’re not exposing children and youth too early again.

So I don’t want to think we have to rush to go back to starting these leagues up again. Let’s be sure. And go by followwhat’s recommended by the CDC and other health bodies, not being so concerned that we have to align, say, with when the Major Leagues start, but really reflecting on what’s best for the population that we’re serving.

VINCE LARA: What kind of a role can a youth sports coach take in this time? Is it merely outreach? You know, do they send out emails to parents? Or do they just back off?

JON WELTY PEACHEY: No, I think they do need to be– not aggressive, but they do need to stay involved. Because there’s so much connection that the kids and parents have invested in their youth sport- time in the league. Because I’d be interested in Mike’s take on this as well.

I think, you know, we don’t want to send too much information. But we certainly want to be in touch, to express that we still have this community. Maybe there’s some creative blogs and some ways that some online connections can happen that leagues can implement, so that folks can stay in touch. Or maybe there’s some virtual gaming that can happen between and with teams, or ways that that sense of community that, this can continue to go on during this time.

You know, if kids are stuck at home. And so maybe leagues can see their role as trying to help create some spaces for their youth, for their children to continue to interact. Although it might have to be looked at differently right now. But I think those would be some ways that they can continue that connection point for them.

MIKE RAYCRAFT: One thing you’ve seen this week online are a lot of entertainment people doing musical concerts out of their living room. I watched one an hour ago with Brian Wilson. And frankly, it could be– from a marketing sense, it could be an opportunity for professional sports, athletes to market themselves to youth, in terms of, hey, we’re home. Your home here. Let’s connect. And today we’re going to do a session on understanding the fundamentals of baseball or whatnot.

You know, one of the audiences where I think pro sports have had a tough time in recent generations, that’s connecting with young people. It’s so expensive and whatnot. This could be their opportunity to connect and find new ways for kids to build bonds with their teams.

VINCE LARA: You know, one thing that this period, guys, of no sports has made me think about is, what would have been the impact of not having sports on our world? I mean, our vocabulary would be different. I was joking with Mike before we started recording about, how many cliches we use in everyday life.

Turnaround victory for a politician. A clutch comeback by Biden. You know, there’s so many things that sort of seep into everyday life. And for you– for both of you– how do you think life would be different if we didn’t have this infrastructure of sport?

MIKE RAYCRAFT: You know, to go back to what Jon said earlier about third space, I don’t think that’s going to– there’s always going to be a need for that, a connection. And so I don’t think that’s– I cannot imagine a world like that, because I don’t think we’re really built like that as human beings.

We need– there’s always that connection point. And we teach in RST of the whole leisure connection in terms of what is it that brings us all together. And what brings us all together is this is this drive to the third space, and what is this that motivates us.

So sports will always exist. Is it going to change and evolve? Yeah, it sure is. And just like we evolved after 9/11 in terms of how we look at spaces, and security, and travel, and whatnot. You know, we’re going to look at the world differently after this, too. And that’s not all bad, for sure.

JON WELTY PEACHEY: I agree with Mike. And I don’t know if we could ever have a world without sport and play. And if you look at the history of sport or play, which sport really is, and you’ll see that in every culture and every country, there is sport, and there is play. There’s not one culture that does not have it in one form or the other. It manifests differently, of course, with different types of play and sport.

But even in caveman times, there was play. There was this is element.

MIKE RAYCRAFT: I mean, you might see more of a growth and more of a prominence of individual sports or routine sports. That could be. That could be.

JON WELTY PEACHEY: Yeah. And I was out running this morning. And I think I saw more people outside than I ever remember on my running route. Because this is one space we can go right now.

But it’s an interesting question, Vince. Our answers aren’t great. But that’s because I think we’re having a hard time conceptualizing–

MIKE RAYCRAFT: Yeah, agreed.

JON WELTY PEACHEY: –a world without sport and play, and how that could come about. But certainly, if we didn’t have that there’d be a huge void. But there has to be some third place. I mean, there has to be these activities that provide meaning socially and such beyond the homes and beyond the work. And if you don’t have that, I don’t think we really have society in many ways.

So we have to creatively now continue to think about, how do we provide these spaces, whether it’s in RST, in sport, or entertainment, a variety of ways we continue to offer these spaces for people. Because it’s fundamental to society.

VINCE LARA: That’s a good point to jump to. Something that Mike and I talked about before we started recording, Mike, which was, you thought that there was a possibility of bringing about some kind of positive societal change. And I’m wondering if you would expound on that.

MIKE RAYCRAFT: Well, I think there is possible societal change in that we’re having the opportunity to spend some time at home with our families, and to rediscover some things that are fundamental to the human experience that maybe we’ve ignored, to bond and to make those connections. something And so– to read, to clean out your garage, maybe? To do things that are positive, and, frankly, to reassess.

You know, I stopped playing the piano 20 years ago because I got busy. Well, I can perhaps rediscover talents and interests that, you know, I haven’t really touched on in 20 years. And so I don’t think that’s all bad. I think we all walk out of this experience changed. And certainly, it’s, again, it’s not all bad.

VINCE LARA: Jon, I’m imagining you have similar feelings.

JON WELTY PEACHEY: Sure, I do. I agree totally with Mike. Just reflecting on the past couple of days for our family, and I’m exactly being able to re-establish or connect a little bit away from the frenzied life that we probably all feel like we’re normally in. And I think there are some ways that maybe this, when things get back to normal– whatever that normal might be– that we have emerged changed.

Or maybe we value things a little differently. We value family more, which would be a positive change. We value relationships. You know the old saying, you don’t know that you really value something till you don’t have it, till you miss it. And, you know, and maybe we’re going to re-evaluate, hopefully, the importance of people in our lives, not take people for granted.

I think there could be a lot of positive that comes out of this. And so I think that’s a hopeful thing.

MIKE RAYCRAFT: Yeah, I’d be very curious to see what happens on campus in the fall. Because I don’t think a lot of the undergraduates really understood what was going on. They have a tendency to live in their own world, and all of a sudden this whole thing kind of– the road got ripped up underneath them. And mom comes with the station wagon to pick up the bedding in the dorm, and we’re going home.

And they have five months to kind of assess what life is away from campus, and what value those campus life, and campus connections, and those relationships, and the scholarly part, et cetera, all have. So I think they’ll come back in the fall tremendously engaged, and tremendously excited to be back and part of the campus, and anxious to connect with people, probably be tired of talking on the phone and FaceTiming. And maybe we can get away from screens and then connect face-to-face.

VINCE LARA: You know, in closing I just want to ask you both about– you both will have students who have internships this summer in industries that are really affected– well, everything is affected but– are affected by this coronavirus crisis. And what kind of advice do you have for them?

Mike, you and I talked about it. So why don’t you answer that first?

MIKE RAYCRAFT: Well, I would say first and foremost, the University Illinois and Department of Rec, Sport, Tourism is going to do everything they possibly can to ensure that the students have a good experience, a meaningful experience, and will graduate on time according to their pace. Or in terms of working with the organizations, we have students that go out in all types of industries, sport being obviously a big part of them.

We’re waiting right now, I think, in terms of what does that look like, what does the experience look like. It’s a little bit early to tell for some. I know we’ve got some kids that are out now and doing spring internships. And a lot of them are doing exactly what we are. They’re continuing to work and contribute from their apartments, their homes, et cetera, a different way.

And so they’re certainly going to be learning. It’s very, very interesting time to be out on your internships for sure, because you entered one world, and you walked out of another one.

JON WELTY PEACHEY: Yeah. And I think there’s certainly going to be an impact, too, on if we think about, say, sport or RST, which is– certainly recreation, tourism, and sport have all been affected by this, but in terms of employment, and when and how organizations are going to be hiring, and what that means for our graduates, and how will job roles change, will there be more virtual options now for our graduates to come in on front line positions?

And so it is going to be interesting to see how that evolves a bit, and what the supply/demand is as we move forward a little bit. So I think I’m hopeful. But I think we’re– I come back to, we have to think outside the box and really be creative in terms of how we provide internships, what the nature of our job roles are, and how those may need to be redefined for the foreseeable future.

So that can be positive, too, in terms of changing how we do business. And it might be a time when businesses do reflect on how we engage with things, how we put on our product, how we stage our events. So we could emerge from this stronger, to put a positive spin on it.

MIKE RAYCRAFT: I agree with that. It’s certainly a great time to be creative. My advice to my students is to keep up, to read, to follow the news, to follow what’s going on in sport and related industries, and reflect on it a bit, and reassess and come, determine what role can they have. It’s kind of a new insight, new perspectives, because the whole industry is going to change. And frankly, they could be in front of it.

VINCE LARA: My thanks to Mike Raycraft and Jon Welty Peachey. For more podcasts on Illinois’ College of Applied Health Sciences, search “A Few Minutes With” on iTunes, Spotify, iHeart Radio, radio.com, and other places you get your podcast fix. Thanks for listening, and see you next time.

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